Cairngorms National Park

Uath Lochans from Farleitter Crag, Kingussie

Tourism

Tourism is vital to the Cairngorms National Park. It accounts for 30% of the economy (GVA) and 43% of employment. Visitors have been flocking here for centuries to appreciate the outstanding landscapes, wildlife and huge range of activities.

Loch Morlich beach, busy on a summers dayWe currently have an estimated 1.87 million visitors annually. A third of those visitors, and two thirds of international visitors, say that National Park status is an important influence in their decision to visit. However, it’s crucial that visitors don’t undermine the very things that attract them in the first place – landscape, wildlife, culture, tranquillity.

170406TourismActionPlanCoverTourism: Action + Change – Tourism Action Plan For The Cairngorms National Park 2017-22

This Action Plan has been developed by the Cairngorms Tourism Partnership which brings together the key businesses and agencies involved in tourism. The Plan sets out the priority actions over the next 5 years to deliver sustainable tourism in the Cairngorms National Park.

 

LochKinordviewpointSquareSustainable Tourism

European Charter for Sustainable Tourism in Protected Areas is a practical management tool that enables national Parks and other protected areas to develop tourism sustainably based on 5 principles:

  1. giving priority to protection;
  2. contributing to sustainable development;
  3. engaging all stakeholders;
  4. planning sustainable tourism effectively;
  5. pursuing continues improvement.

In 2005, just two years after designation as a National Park, the Cairngorms became the first National Park in the UK to be awarded the Charter on the basis of our first 5 year strategy & action plan for tourism. In 2011 and again in 2017 we were re-assessed on the basis of what had been delivered over the previous five years, as well as our strategy & action plans for the following 5 years. On both occasions we passed with flying colours. You can find the 2017 verifier’s evaluation report here.

Cairngorms Visitor survey infographicCairngorms Visitor Survey 2014/15

In 2014, the Cairngorms National Park Authority commissioned a third, year-long visitor survey and the results are now available. The survey is carried out every five years and provides information on:

  • visitor demographics
  • behaviour
  • motivations

We’ve produced a summary infographic (PDF – 1.8MB) showing some of the key facts and figures as well as a full report presentation with more details and analyses.

More information

If you’re interested in finding out more, or would like to have access to the full datasets, please contact Heather Trench on 01479 870545.

Economic Impacts of Tourism in the National Park

There were 1.87 million Tourism Visits to the National Park in 2017.  Data like this and much more can be found in a study we have commissioned which looks at the tourism trends for the National Park to the end of 2017. A summary of the data will be available soon but in the meantime if you would like the full report please contact Jackie Farquhar on 01479 870520.

Delivering the National Tourism Strategy

In 2012, Tourism Scotland 2020 – A Strategy for Leadership & Growth was launched by the Scottish Tourism Alliance. Led by industry and supported by the public sector, the strategy provides a common agenda for the industry and supporting organisations.

Cairngorms National Park: 2020 – Delivering the National Tourism Strategy (PDF – 853KB) puts our work on tourism in the context of the national strategy.

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