Cairngorms National Park

View of Glen Isla, Caenlochan National Nature Reserve

Tourism

Tourism is vital to the Cairngorms National Park. It accounts for 30% of the economy (GVA) and 43% of employment. Visitors have been flocking here for centuries to appreciate the outstanding landscapes, wildlife and huge range of activities.

Loch Morlich beach, busy on a summers dayWe currently have an estimated 1.68 million visitors annually. A third of those visitors, and two thirds of international visitors, say that National Park status is an important influence in their decision to visit. However, it’s crucial that visitors don’t undermine the very things that attract them in the first place – landscape, wildlife, culture, tranquility. With this in mind, the key principle that shapes our tourism work is:

National Park = Opportunity + Responsibility

The status of the Cairngorms as a National Park provides a powerful opportunity for developing and promoting its tourism proposition, but one that is matched by a responsibility to deliver an exceptional experience to visitors and give high priority to caring for the environment

170406TourismActionPlanCoverTourism: Action + Change – Tourism Action Plan For The Cairngorms National Park 2017-22

This Action Plan has been developed by the Cairngorms Tourism Partnership which brings together the key businesses and agencies involved in tourism. The Plan sets out the priority actions over the next 5 years to deliver sustainable tourism in the Cairngorms National Park.

Cairngorms Visitor survey infographicCairngorms Visitor Survey 2014/15

In 2014, the Cairngorms National Park Authority commissioned a third, year-long visitor survey and the results are now available. The survey is carried out every five years and provides information on:

  • visitor demographics
  • behaviour
  • motivations

We’ve produced a summary infographic (PDF – 1.8MB) showing some of the key facts and figures as well as a full report presentation with more details and analyses.

More information

If you’re interested in finding out more, or would like to have access to the full datasets, please contact Heather Trench on 01479 870545.

Economic Impacts of Tourism in the National Park

There were 1.685 million Tourism Visits to the National Park in 2015 – up from 1.680 million the previous year.  Data like this and much more can be found in a study we have commissioned which looks at the tourism trends for the National Park to the end of 2015. For more information have a look at the summary and if you would like the full report please contact Jackie Farquhar on 01479 870520.

Delivering the National Tourism Strategy

In 2012, Tourism Scotland 2020 – A Strategy for Leadership & Growth was launched by the Scottish Tourism Alliance. Led by industry and supported by the public sector, the strategy provides a common agenda for the industry and supporting organisations.

Cairngorms National Park: 2020 – Delivering the National Tourism Strategy (PDF – 853KB) puts our work on tourism in the context of the national strategy.

European Charter for Sustainable Tourism in Protected Areas

In 2005, just two years after designation as a National Park, the Cairngorms became the first National Park in the UK to be awarded the prestigious European Charter for Sustainable Tourism in Protected Areas. The Charter was awarded on the basis of our first Sustainable Tourism Strategy, which set out what we wanted to achieve in our early years as a new National Park.

In 2011, the real test came as we re-applied for the Charter and were assessed on what had actually been achieved over the previous five years. We passed with flying colours and are now delivering our second Sustainable Tourism Strategy 2011 – 2016.

Making the most of the Park for your tourism business - SIGN UP FOR UPDATES

Sign up to the Make It Yours ebulletin to receive more information, advice, and updates on tourism and marketing in the National Park, and how to make the most of the National Park for your business.
(We will only use your details to keep you up-to-date with Make It Yours and we will not share your information with any other organisation).