The tourism industry is becoming increasingly competitive, making it crucial to expand your market to new demographics.
Gaelic is deeply rooted in Highland history and continues to influence Scottish culture, society, and even spoken language to this very day. This toolkit aims to showcase how including Gaelic in one’s business or community will help to create an experience that allows visitors to see, hear, taste, feel and even smell something that is uniquely Scottish – uniquely Highland – uniquely Cairngorms.
You don’t need to be a Gaelic speaker yourself in order to help your customers and visitors gain a little understanding of the language. Even a few simple greetings, or knowing the meaning and history behind the place-names surrounding your community, will remind your visitors that they are in a country with an ancient history, a unique culture, and its own beautiful, precious languages – Gaelic, Doric, and Scots. This, in turn, creates a sense of place which your business, customers, and community can benefit from.
Follow the links below to explore the toolkit!
With thanks to Bòrd na Gàidhlig for their funding support
for the production of the Gaelic as an Asset online toolkit.