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190329CNPABdPaper5AATourismActionPlan

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

CAIRNGORMS NATION­AL PARK AUTHORITY

FOR INFORM­A­TION

Title: CAIRNGORMS TOUR­ISM ACTION PLAN: ANNU­AL UPDATE

Pre­pared by: MUR­RAY FER­GUSON, DIR­ECT­OR OF PLAN­NING AND RUR­AL DEVEL­OP­MENT PETE CRANE, HEAD OF VIS­IT­OR SERVICES

Pur­pose

To review annu­al pro­gress with deliv­ery of the Cairngorms Tour­ism Action Plan and look for­wards to pri­or­it­ies in the year ahead.

Recom­mend­a­tion

That the Board:

a) Note pro­gress with the cur­rent pro­gramme of work by part­ners which is deliv­er­ing both the Tour­ism Action Plan and key actions in Cairngorms Nation­al Park Part­ner­ship Plan 2017 – 2022.

Sum­mary

This paper sum­mar­ises the stra­tegic pro­gramme of work on tour­ism that is ongo­ing by a range of part­ners to deliv­er the Tour­ism Action Plan and the Nation­al Park Part­ner­ship Plan as a con­tri­bu­tion to deliv­ery of the nation­al strategy, Tour­ism Scot­land 2020. Based on our col­lect­ive achieve­ments to date, and this planned pro­gramme of work, the Cairngorms Nation­al Park was awar­ded the European Charter for Sus­tain­able Tour­ism in Pro­tec­ted Areas in late 2017. The Park is the only des­tin­a­tion in Scot­land to hold this award, and one of only three such des­tin­a­tions in the UK.

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

CAIRNGORMS TOUR­ISM ACTION PLAN: ANNU­AL UPDATE

Stra­tegic Context

  1. In 2005 the Cairngorms Nation­al Park became the first Nation­al Park in the UK to be awar­ded the European Charter for Sus­tain­able Tour­ism in Pro­tec­ted Areas. In 2011 and 2017, when our pro­gress reports and new strategies were eval­u­ated, the Charter was re-awar­ded – the Park is the only des­tin­a­tion in Scot­land to hold this award, and one of only three such des­tin­a­tions in the UK.

  2. The European Charter is a prac­tic­al man­age­ment tool that enables pro­tec­ted areas to devel­op tour­ism sus­tain­ably, based on five Prin­ciples: a) Giv­ing pri­or­ity to pro­tec­tion b) Con­trib­ut­ing to sus­tain­able devel­op­ment c) Enga­ging all stake­hold­ers d) Plan­ning sus­tain­able tour­ism effect­ively e) Pur­su­ing con­tinu­ous improvement

  3. Scotland’s nation­al tour­ism strategy, Tour­ism Scot­land 2020 was launched in June 2012, with an ambi­tion to grow vis­it­or spend by £1bn to 2020, and reviewed in 2016 with renewed emphas­is on the four pri­or­it­ies below. The Strategy is cur­rently under review: a) Strengthen Digit­al Cap­ab­il­it­ies b) Strengthen Industry Lead­er­ship c) Enhance the Qual­ity of the Vis­it­or Exper­i­ence d) Influ­ence Invest­ment, spe­cific­ally flight access & trans­port con­nectiv­ity, built infra­struc­ture, digit­al con­nectiv­ity and busi­ness growth finance

  4. The 2017 – 22 Nation­al Park Part­ner­ship Plan includes the fol­low­ing actions, dis­trib­uted across sev­er­al pri­or­it­ies: a) Devel­op­ing new ways, includ­ing vis­it­or-giv­ing, to fund infra­struc­ture invest­ment and main­tain­ing and upgrad­ing key off-road routes includ­ing Spey­side Way, Deeside Way and the Core Paths net­work; b) Deliv­er­ing a con­sist­ent high qual­ity of vis­it­or wel­come through new and improved inform­a­tion, sup­port for ranger ser­vices and part­ner­ship work­ing to sup­port busi­nesses, com­munit­ies and vis­it­or attrac­tions; c) Improv­ing the vis­it­or infra­struc­ture in Cairngorm and Glen­more, and Tomin­toul and Glen­liv­et; d) Com­plet­ing the Snow Roads Scen­ic Route’ and devel­op­ing a sim­il­ar exper­i­ence along the A9;

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

e) Encour­aging the pro­vi­sion of low cost camp­ing and motor-home sites in appro­pri­ate loc­a­tions; f) Improv­ing vis­it­or trans­port options and inform­a­tion; g) Bet­ter co-ordin­a­tion and pro­mo­tion of pub­lic trans­port and act­ive travel; h) Improv­ing oppor­tun­it­ies for act­ive travel in Aviemore that deliv­er improved trans­port con­nec­tions for vis­it­ors and res­id­ents; and i) Estab­lish­ing a new spa­tial pri­or­ity area to provide an enhanced level of future assistance/​collaboration over a focused time peri­od to the Dal­whin­nie, Kin­gussie, Lag­gan and New­ton­more area from 201920, mak­ing the most of invest­ment in the A9 dualling project.

Deliv­ery of the Tour­ism Action Plan

  1. The deliv­ery of the Action Plan is over­seen by the Cairngorms Tour­ism Part­ner­ship which com­prises key busi­nesses, organ­isa­tions and agen­cies involved in tour­ism in the Park. An assess­ment of deliv­ery by part­ners against the actions set out in the Action Plan is provided at Annex I. Fol­low­ing the eval­u­ation vis­it in May 2017, Euro­parc made recom­mend­a­tions for areas of work that required fur­ther work over the life of the Plan and these are included as a remind­er in Annex 2. These recom­mend­a­tions have been dis­cussed with the Cairngorms Tour­ism Part­ner­ship and integ­rated into rel­ev­ant work plans.

  2. Key high­lights in the pro­gramme of work include: a) Cairngorms Busi­ness Part­ner­ship (CBP) – the CBP con­tin­ues to grow and now has over 385 mem­bers. This rep­res­ents about 35% of busi­nesses in the Park and com­pares well with aver­age Cham­ber of Com­merce par­ti­cip­a­tion level of 8 – 10%. CBP con­tin­ues to work on pro­mot­ing the Nation­al Park, sup­port­ing devel­op­ment pro­jects and rep­res­ent­ing their mem­bers’ interests through advocacy activ­ity. CBP also works pro-act­ively with neigh­bour­ing private-sec­tor des­tin­a­tion man­age­ment organ­isa­tions (e.g. Vis­it­Ab­er­deen­shire) and has been influ­en­tial in draw­ing in invest­ment for the SnowRoads Scen­ic route and for mar­ket­ing the Park. The annu­al CBP con­fer­ence in Novem­ber is a key event for tour­ism busi­nesses and CBP mar­kets the Park to the travel trade at Expo each year in April. b) Vis­it­or Mar­ket­ing – Recent activ­ity has focussed on pro­mot­ing the winter exper­i­ence in and around Badenoch and Strath­spey to com­pensate for the closed funicu­lar rail­way at Cairngorm. In Feb­ru­ary 2019 it was announced that a new £80k cam­paign Dis­cov­er the Cairngorms Nation­al Park” would be launched, draw­ing on the Vis­itScot­land Growth Fund, tar­get­ing the inter­na­tion­al travel trade.

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

c) Vis­it­or Information: i. Loc­al Inform­a­tion Centres (LIC) – fol­low­ing a reduc­tion in fin­an­cial sup­port for inform­a­tion centres by Vis­itScot­land and loc­al author­it­ies, CNPA has agreed to sup­port 10 centres with pro­mo­tion­al mater­i­al, inform­a­tion and inter­pret­a­tion mater­i­als. Dur­ing the year the Bal­later Vis­it­or Inform­a­tion Centre was re-opened fol­low­ing long peri­od of clos­ure. Brae­mar Vis­it­or Inform­a­tion Centre has closed and the build­ing will be handed back to Aber­deen­shire Coun­cil and work is required to devel­op a pub­lic inform­a­tion point or sim­il­ar. ii. Vis­it­or attrac­tions – Nation­al Park inter­pret­a­tion is being installed in two key vis­it­or attrac­tions: Land­mark in Carr-Bridge and Spey­side Centre in Dul­nain Bridge, the lat­ter also agree­ing to be an LIC. iii. Vis­it­or Pub­lic­a­tions – in part­ner­ship with com­munit­ies, 17 com­munity path leaf­lets have been pro­duced pro­mot­ing the most-used low-ground paths. These leaf­lets are avail­able on CNPA web­site and will also be access­ible on an app in 2019. The Wel­come, Gael­ic Place Names, Hill Paths, Tread Lightly and Explore-for-a-Day leaf­lets, and the sponsored tear-off map, are also pro­duced and widely cir­cu­lated. iv. Web Inform­a­tion – The CBP web­site www​.vis​it​cairngorms​.com pro­motes the park with wide range of inform­a­tion and busi­ness activ­ity, offer­ing mem­ber offers, itin­er­ar­ies and pack­ages. The CNPA web­site aims to cel­eb­rate the spe­cial qual­it­ies of the Nation­al Park and encour­age vis­it­ors to respons­ibly enjoy the out­door exper­i­ences. Both web­sites have very good levels of engagement.

d) Nation­al Park Vis­it­or Sur­vey — Since the Park was first des­ig­nated, CNPA has com­mis­sioned a Park-wide vis­it­or sur­vey every five years gath­er­ing essen­tial inform­a­tion on the vis­it­or exper­i­ence that has been widely used to influ­ence pro­grammes of work. The res­ults have been widely shared in both sum­mary form and in detail – see sum­mary at link below https://​cairngorms​.co​.uk/​w​p​-​c​o​n​t​e​n​t​/​u​p​l​o​a​d​s​/​2015​/​10​/​150831​C​a​i​r​n​g​o​r​m​s​V​i​s​i​t​o​r​S​u​r​v​e​y​S​u​m​m​a​r​y​1​.​0.pdf

Our fourth sur­vey is due to start in May 2019 and over the 12 month peri­od 2,500 vis­it­ors will be inter­viewed across the Nation­al Park. Data col­lec­ted in the first six months is likely to be avail­able in early 2020 with the full sur­vey avail­able in sum­mer of 2020.

e) Vis­it­or Num­bers — Since des­ig­na­tion STEAM research has estim­ated the num­ber of vis­it­ors com­ing to the Nation­al Park. The most recent estim­ates are for 2017 at 1.84m vis­it­ors an increase of 6.3 per­cent over the 2016 estimate.

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

The num­ber of vis­it­ors estim­ated in 2003, the year of des­ig­na­tion, was 1.42m indic­at­ing an over­all increase of nearly 30% over this 14 year period.

f) Vis­it­or Giv­ing Scheme — In June 2018 the Board agreed to estab­lish a Vis­it­or Giv­ing Scheme. In Janu­ary 2019 the Fin­ance and Deliv­ery Com­mit­tee agreed a Memor­andum of Under­stand­ing that would be signed between the Cairngorms Trust and CNPA. The Cairngorms Trust is now lead­ing devel­op­ment of the Scheme and the Trust Man­ager is mak­ing plans to launch the Scheme at the Cairngorms Nature Big Week­end in May. The Cairngorms Trust is cur­rently look­ing to invite loc­al nature-based pro­jects to apply for sup­port fund­ing with a small grants scheme open­ing later in the year.

g) Make it Yours Cam­paign — Some 290 vis­it­or-facing staff across the Nation­al Park have par­ti­cip­ated in this train­ing pro­gramme which shares why the Cairngorms is des­ig­nated a Nation­al Park, its spe­cial qual­it­ies and, using the vis­it­or sur­vey data, looks at the exper­i­ences and inform­a­tion people are likely to want. In 2019 our focus is work­ing with part­ners in Loc­al Inform­a­tion Centres and sim­pli­fy­ing some of the inform­a­tion into an enga­ging web page or App that is access­ible to everyone.

h) Euro­parc Con­fer­ence — As part of the Year of Young People 2018 the CNPA hos­ted the EURO­PARC Con­fer­ence Inspired by the Next Gen­er­a­tion” on 18 – 21 Septem­ber. Over 600 European del­eg­ates, many under the age of 30, atten­ded and the con­fer­ence was form­ally opened by Mairi Gougeon, Min­is­ter for Rur­al Affairs and the Nat­ur­al Envir­on­ment and closed by John Swin­ney, Deputy First Min­is­ter and Cab­in­et Sec­ret­ary for Edu­ca­tion and Skills. The con­fer­ence was the biggest gath­er­ing of Nation­al Parks and pro­tec­ted areas ever held in Europe with world class speak­ers present­ing their views on how to get young people more involved in nature. Del­eg­ates also enjoyed a wide selec­tion of work­shops and field trips across the Cairngorms Nation­al Park as well as social even­ings which cel­eb­rated Scot­tish High­land food, drink and music. The EURO­PARC con­fer­ence report has been pre­pared and will be pub­lished on the EURO­PARC Fed­er­a­tion web­site. A Youth Mani­festo, launched at the con­fer­ence, has led to the Cairngorms Nation­al Park Author­ity devel­op­ing a Youth pro­ject to take for­ward the recom­mend­a­tions presen­ted in the EURO­PARC Youth Manifesto.

i) A9 Dualling pro­ject and multi-use paths — A9 Dualling — CNPA, High­land Coun­cil and three Com­munity Coun­cils and oth­ers objec­ted to the A9 dual car­riage­way design for Dalraddy to Slo­chd sec­tion due to it not hav­ing a multi-use path link­ing Aviemore to Car­rbridge. Fol­low­ing this Trans­port Scot­land has

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

agreed to com­mis­sion a study to devel­op design options for such a path. Options will be determ­ined by late sum­mer 2019 and a com­mit­ment has been made to devel­op the route as part of the A9 dualling pro­ject if the tim­ing of con­tact can be aligned. i. Kin­gussie and Dul­nain Bridge com­munit­ies have both been suc­cess­ful in secur­ing Sus­trans fund­ing for a feas­ib­il­ity study to look at path needs to make multi-use access (walk­ing and cyc­ling) more access­ible in and around the vil­lages. Lag­gan com­munity are also look­ing at the poten­tial to fund a sim­il­ar project.

j) Long Dis­tance Routes: i. Spey­side Way – plan­ning con­sent and funds are now in place to con­struct the exten­sion from Insh to Ruthven Bar­racks with com­ple­tion sched­uled for end of 2019 and the com­plete exten­sion to New­ton­more being ready to open in spring 2020. Work being under­taken in Kin­gussie has the poten­tial to improve the route from Ruthven to the vil­lage. Fund­ing has also been secured to upgrade the exist­ing route between Aviemore and Boat of Garten. In 2019 CNPA will lead work re-devel­op­ing the inform­a­tion, inter­pret­a­tion and sig­nage along the whole route. ii. Deeside Way – plan­ning con­sent has been obtained to con­struct a path link­ing Inver­cauld Bridge with the exist­ing paths run­ning east of Bal­later. The next stage is to invest­ig­ate poten­tial fund­ing sup­port but it should be noted that the cur­rent non-tar­mac design is not likely to meet Sus­trans criteria.

k) Cairngorm and Glen­more — The Cairngorm and Glen­more Part­ner­ship was formed in 2014 com­pris­ing CNPA, High­lands and Islands Enter­prise, Forest Enter­prise Scot­land, Scot­tish Nat­ur­al Her­it­age and the High­land Coun­cil. The pur­pose of the Part­ner­ship is to co-ordin­ate future man­age­ment of the land in pub­lic own­er­ship at Cairngorm and Glen­more, and a long term strategy, approved by all part­ners in Octo­ber 2016, was the first stage in this work.

Since then, the sig­ni­fic­ant chal­lenges of man­aging Cairngorm Moun­tain and, to a less­er extent the restruc­tur­ing of Forestry Enter­prise Scot­land (FES), has impeded deliv­ery of the Strategy. Fol­low­ing restruc­tur­ing FES will now be devel­op­ing a new vis­it­or man­age­ment plan for the area. CNPA has been suc­cess­ful in secur­ing fund­ing from the Rur­al Tour­ism Infra­struc­ture Fund to build a tar­mac, multi-use path link­ing the beach to Hay­field in Glen­more in autumn 2019. Fol­low­ing that work the part­ners will need to get togeth­er and agree fur­ther pri­or­it­ies in deliv­ery of the strategy.

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

l) The issues sur­round­ing the Cairngorm Moun­tain and CNPA’s role are con­sidered in a sep­ar­ate paper on this agenda.

l) Badenoch Great Place Pro­ject — The ongo­ing deliv­ery of the scheme has poten­tial to pos­it­ively improve the vis­it­or exper­i­ence in this area based on the area’s her­it­age. Two spe­cif­ic examples are: i. Inter­pret­a­tion & Mar­ket­ing Plan — work is under­way to cre­ate an inter­pret­a­tion plan that cel­eb­rates and pro­motes the wide-ran­ging cul­tur­al her­it­age of this area; ii. Altern­at­ive Tour­ist Route a scop­ing study is under­way to look at a way of encour­aging trav­el­lers to leave the A9 Trunk Road and enjoy the wide ran­ging exper­i­ences from Dal­whin­nie to Kin­craig. Where appro­pri­ate CNPA are link­ing this with oppor­tun­it­ies to pro­mote the Spey and Spey­side Way.

m) SnowRoads Scen­ic Route — CBP launched the SnowRoads Scen­ic Route Web­site and App at their con­fer­ence in Novem­ber 2018 and fur­ther raised aware­ness with four half day work­shops in com­munit­ies along the route in Feb­ru­ary 2019. This work won the Aber­deen City and Shire 2018 Tour­ism Award for innovation.

CBP has secured Vis­it Scot­land Growth Fund sup­port to deliv­er an £80k pro­ject that uses the SnowRoads to tar­get inter­na­tion­al buy­ers in France, Ger­many, Scand­inavia and North Amer­ica for the first time, encour­aging them to list the Cairngorms for trav­el­lers who design their own itin­er­ar­ies and arrange their own travel plans. This work very effect­ively links to a wide range of devel­op­ing vis­it­or exper­i­ences in east­ern Cairngorms.

Tour­ist signs for the route in High­land & Moray are still await­ing installation.

n) Tomin­toul & Glen­liv­et Land­scape Part­ner­ship — The ongo­ing deliv­ery of this pro­ject, sup­por­ted by the Nation­al Lot­tery Her­it­age Fund, will pos­it­ively improve the vis­it­or exper­i­ence in this area. Two spe­cif­ic examples are: i. Dis­cov­ery Centre – this inform­a­tion and inter­pret­a­tion centre, museum and office space opened in Spring 2018 and is now one of the Park’s Loc­al Inform­a­tion Centres. ii. Tomin­toul and Glen­liv­et – Cairngorms Dark Skies Park: The high qual­ity of the night skies above Tomin­toul and Glen­liv­et received a pres­ti­gi­ous award in Novem­ber 2018 by becom­ing Scotland’s second Inter­na­tion­al Dark Sky Park. Awar­ded Gold Tier status by the Inter­na­tion­al Dark-Sky Asso­ci­ation, the Dark Sky Park is the darkest in the UK and most

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

ㅇ) north­erly Park in the world. This des­ig­na­tion has con­sid­er­able poten­tial to encour­age more vis­it­ors to the area, par­tic­u­larly in quieter, dark­er months.

ㅇ) Deeside and Donside The deliv­ery of a range of pro­jects in Deeside/​Don­side has poten­tial to pos­it­ively improve the vis­it­or exper­i­ence in this area. Four spe­cif­ic examples are: i. Bal­later Vis­it­or Inform­a­tion Centre – fol­low­ing fire in 2015 the sta­tion vis­it­or centre, café and exhib­i­tion was re-opened in August 2018 dis­play­ing inform­a­tion about Deeside and Cairngorms Nation­al Park. ii. The Fife Arms was reopened in Decem­ber 2018 fol­low­ing a sub­stan­tial renov­a­tion to provide a very high qual­ity hotel iii. Brae­mar High­land Games Centre opened in March 2019, com­bin­ing a café with dis­plays, and shar­ing the story of Scotland’s most well-know and best-atten­ded high­land games. iv. Strath­don – the former Colquhon­nie Hotel received plan­ning con­sent for a major renov­a­tion in Feb­ru­ary 2019 and is likely to open in 2020. Fur­ther new addi­tion­al vis­it­or accom­mod­a­tion is planned near Cor­garff castle.

p) Cat­er­an Coun­try — Com­munity and part­ner sup­port is now work­ing on two sig­ni­fic­ant vis­it­or exper­i­ence pro­jects in the area of Glen­shee and Blair­gowrie: i. Cat­er­an Eco­mu­seum has now secured Lead­er Fund­ing with sup­port from CNPA and Perth and Kinross Coun­cil to cre­ate an out­stand­ing new cul­tur­al des­tin­a­tion in Scotland’s Tay Coun­try extend­ing into the Glen­shee area of Cairngorms Nation­al Park. Designed to reveal the hid­den her­it­age of this cap­tiv­at­ing part of Perth­shire and Angus by the com­munity who live there, the Cat­er­an Eco-museum tells the story of its people, places and land­scapes. ii. Cat­er­an Trail – Perth and Kinross Coun­tryside Trust are look­ing at options for improv­ing and bet­ter pro­mot­ing the Cat­er­an Trail.

Dis­cus­sion

  1. Over­all, work on the Deliv­ery of the Action Plan is pro­gress­ing well and there are many excit­ing pro­jects that have been recently developed or which will come to fruition in near future. In terms of pro­cess towards the tar­gets set, we can report as follows:

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

Tar­get in Nation­al Park Part­ner­ship Plan 2017 — 2022Update on progress
a) Increase the eco­nom­ic impact of vis­it­ors to east­ern and south­ern Cairngorms Nation­al Park from 21% to 25% of the total vis­it­or economy2017 STEAM data shows eco­nom­ic impact of vis­it­ors in east­ern and south­ern Cairngorms Nation­al Park, 22.8%.
b) Increase the per­cent­age of vis­it­ors using act­ive travel dur­ing their stay to 19% by 2022201415 Vis­it­or Sur­vey indic­ates 16% of vis­it­ors using act­ive travel.
c) Main­tain or improve busi­ness per­cep­tions of NP influ­ence cus­tom­er attrac­tion and profitabilityCBP Busi­ness Baro­met­er (Sep- Dec 2018): 64% of busi­nesses stated that the Park had a high level of influ­ence in attract­ing first time cus­tom­ers and over­all level of influ­ence was above the Q4 2017 as well as the Q4 Aver­age and the Over­all Aver­age. 52% of busi­nesses stated that the Park had a high level of influ­ence attract­ing repeat cus­tom­ers and over­all level of influ­ence was above Q4 2017 as well as the Q4 Aver­age and Over­all Average.
  1. Along with the work men­tioned above and in Annex I the key high­lights in the year ahead will be: a) Com­ple­tion of the Park-wide Vis­it­or Sur­vey b) Com­ple­tion of the pro­jects on the Tomin­toul and Glen­liv­et Land­scape Part­ner­ship Pro­ject c) Deliv­ery of year 2 of the Badenoch Great Place Pro­ject d) Launch­ing the Vis­it­or Giv­ing Scheme e) Influ­en­cing devel­op­ment of the review of the Nation­al Tour­ism strategy f) Devel­op­ment of sus­tain­able plans for Cairngorm Moun­tain g) Com­ple­tion of at least two Rur­al Tour­ism Infra­struc­ture Fund pro­jects – at Muir of Din­net NNR and at Glen­more NNR – and, if approved, two more at Brae­mar and at Cairngorm Moun­tain h) Rein­vig­or­at­ing deliv­ery arrange­ments for Cairngorm and Glen­more Strategy i) Sub­mis­sion of two applic­a­tions for the SNH Nat­ur­al and Cul­tur­al Her­it­age Fund j) Com­ple­tion of Spey­side Way Exten­sion k) Deliv­ery of Growth Fund Mar­ket­ing pro­gramme for the SnowRoads l) Pre­par­ing the for intro­duc­tion of the Tran­si­ent Vis­it­or Levy

CAIRNGORMS NATION­AL PARK AUTHOR­ITY Form­al Board Paper 5 29th March 2019

m) Joint work with neigh­bour­ing region­al des­tin­a­tions (e.g. Vis­it­Ab­er­deen­shire, Moray Spey­side and Tay Cit­ies to our mutu­al bene­fit n) Pro­gres­sion of agree­ment with the Chinese pro­tec­ted area with a pos­sib­il­ity of recip­roc­al vis­it ○) A mod­est pro­gramme of activ­ity for the themed Year of Scotland’s Coasts and Waters

  1. It is pro­posed that the Cairngorms Tour­ism Part­ner­ship com­plete a mid-term review of the Tour­ism Action Plan at end of 2019 for sub­mis­sion to the Board and to Euro­parc in early 2020.

Mur­ray Fer­guson Pete Crane 21 March 2019 murrayferguson@​cairngorms.​co.​uk petecrane@​cairngorms.​co.​uk

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