240920Paper1Annex2VerbalUpdateRelevantSectionsofC2030ActivityPlan

Cairngorms Per­form­ance Com­mit­tee Paper 1 Annex 2 Nation­al Park Author­ity Ùgh­dar­ras Pàirc Nàiseanta a’ Mhon­aidh Ruaidh 20 Septem­ber 2024

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Paper 1

Annex 2

CRA REGATTA GREATOUTD ONS DON Cairngorms 2030: activ­ity plan 2024 – 28 Cairngorms Nation­al Park Pàirc Nàiseanta a’ Mhon­aidh Ruaidh People engage­ment in the Nation­al Park Rachel Keenan

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1. Engage­ment activ­it­ies In sec­tion 3 we set out the eth­os of our engage­ment activ­ity, our over­arch­ing approach and three core prin­ciples – co-design, widen­ing par­ti­cip­a­tion and inter­sec­tion­al­ity, and work­ing in part­ner­ship. These will guide activ­ity taken for­ward by all pro­ject staff and our in-house Engage­ment team, work­ing closely with pro­ject part­ners and consultants.

In this sec­tion we will cov­er prac­tic­al ele­ments of our engage­ment activ­it­ies: what we will do to engage, how we will deliv­er engage­ment, and what fur­ther con­sid­er­a­tions / ongo­ing work is required once the deliv­ery phase kicks off. This and sec­tion 3 above will form the basis of a work plan for the Engage­ment team and a frame­work for the pro­gramme as a whole.

We recog­nise engage­ment for Cairngorms 2030 will take many forms and that indi­vidu­al pro­jects will deliv­er bespoke activ­ity for cer­tain groups, eg GPs and health work­ers hand­ling green pre­scrip­tions, or net zero farm­ers enga­ging oth­er farm­ers in the pro­cess. As much as pos­sible, though, these activ­it­ies will sit with­in our ​‘five stages of engage­ment’ frame­work, some­thing we have attemp­ted to cap­ture with­in the main audi­ence table. These activ­it­ies will, in turn, be coordin­ated or sup­por­ted by our cent­ral Engage­ment team. We anti­cip­ate this activ­ity fall­ing into one of three categories:

i. Activ­it­ies that will help tar­get audi­ences con­nect with our nat­ur­al and cul­tur­al her­it­age (engage­ment stages #1 – Audi­ence, #2 – Con­sul­tee and #3 Participant)

ii. Linked to the ​‘head, hand, heart’ eth­os set out in sec­tion 3.1, these activ­it­ies will be designed to intro­duce audi­ences to nature, the Nation­al Park and key issues around the nature and cli­mate crises, poten­tially for the very first time. Activ­it­ies will be designed to build con­fid­ence and instil a sense of agency amongst par­ti­cipants, encour­aging them to get involved on a deep­er level in future. This will include volun­teer­ing oppor­tun­it­ies, health walks, our cli­mate con­scious com­munit­ies work­shops, and ranger- and part­ner-led events with spe­cif­ic com­munit­ies. These activ­it­ies will be cap­tured in a cent­ral­ised engage­ment sched­ule as they are developed (see below).

Activ­it­ies that will be developed and delivered by the Cairngorms 2030 pro­gramme team and part­ners (engage­ment stages #2 – Con­sul­tee, #3

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iii. Par­ti­cipant and #4 – Co-design­er) These are core activ­it­ies developed and delivered by our in-house Engage­ment team and pro­ject staff work­ing on Cairngorms 2030. In the first few months of the deliv­ery phase, the new Engage­ment Officer – sup­por­ted by the Rur­al Devel­op­ment and Com­munit­ies Man­ager and Head of Com­mu­nic­a­tions – will devel­op a cent­ral­ised engage­ment sched­ule cov­er­ing the first two years of the pro­gramme, based on the approach set out in this activ­ity plan.

Activ­it­ies that will be com­munity / tar­get audi­ence-led (engage­ment stage #5 Lead­er) These activ­it­ies can­not be spe­cified at this stage as they will not be led by the Park Author­ity. How­ever, we will devel­op a clear pro­cess for help­ing audi­ences explore them as part of the Effect­ive Com­munity Engage­ment pro­ject, work­ing closely with part­ners and con­sult­ants (includ­ing Scot­in­form). We have included a draft facil­it­a­tion plan in appendix 4, which employs a vari­ety of engage­ment activ­it­ies such as group dis­cus­sions, present­a­tions, visu­al aids, storytelling and col­lab­or­at­ive exer­cises to ensure that all par­ti­cipants have a voice and feel included in the decision-mak­ing pro­cess. These activ­it­ies will be added to our cent­ral­ised engage­ment sched­ule as they are developed, and will likely gear up from year 2 onwards once the ground­work has been put in place.

More detailed inform­a­tion on our engage­ment activ­ity can be found in by audi­ence (audi­ence table see appendix 10) and by pro­ject (20 x pro­ject briefs see main pro­gramme plan, appendix 1).

6.1 What we will do to engage Dur­ing the devel­op­ment phase we have used engage­ment track­ers to under­stand the level of engage­ment for each pro­ject, as well as who the pro­ject was act­ively enga­ging with as part of the pro­cess and what meth­ods of engage­ment they were employ­ing. Based on these exper­i­ences – and the inde­pend­ent assess­ment of Scot­in­form we are pro­pos­ing a range of engage­ment meth­ods for the deliv­ery phase. These should be read in con­junc­tion with sec­tion 5.4 above, which cov­ers our com­mu­nic­a­tions channels.

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We have sum­mar­ised the main meth­ods of engage­ment below, giv­ing an indic­a­tion of which audi­ences these meth­ods are most rel­ev­ant for, who will lead the engage­ment activ­ity, and which of the five stages of engage­ment the activ­ity will cov­er. We will also be explor­ing a range of innov­at­ive engage­ment meth­ods through our effect­ive com­munity engage­ment pro­ject (from cit­izens’ assem­blies to arts and cul­ture approaches), and will roll these out as appro­pri­ate across the wider Cairngorms 2030 pro­gramme as the deliv­ery phase progresses.

• • Face-to-face events – road­shows, work­shops, drop-in ses­sions etc Over the course of the devel­op­ment phase (and dur­ing the Part­ner­ship Plan con­sulta­tion) we have seen the value of face-to-face engage­ment as the most effect­ive means of enga­ging stake­hold­ers, par­tic­u­larly those based with­in the Nation­al Park. Our in-house Engage­ment team will coordin­ate our efforts here via in-per­son road­show events and work­shops, wherever pos­sible try­ing to bring mul­tiple pro­jects togeth­er under one roof. We have also had suc­cess com­bin­ing on- and off­line tech­niques as part of our schools’ engage­ment, util­ising the sur­vey tool Kahoot to gath­er live feed­back dur­ing work­shop sessions.

Audi­ence: busi­ness, com­munity, interest groups, land man­agers, young people Led by: Cairngorms 2030 Engage­ment team plus select con­sult­ants Stages of engage­ment: #1 – Audi­ence, #2 – Con­sul­tee, #3 – Participant

Intro­duct­ory events and activ­it­ies Linked to the ​‘head, hand, heart’ eth­os set out in sec­tion 3.1, these activ­it­ies will be designed to intro­duce audi­ences to nature, the Nation­al Park and key issues around the nature and cli­mate crises, poten­tially for the very first time. Activ­it­ies will be designed to build con­fid­ence and instil a sense of agency amongst par­ti­cipants, encour­aging them to get involved on a deep­er level in future. This will include volun­teer­ing oppor­tun­it­ies, health walks, our cli­mate con­scious com­munit­ies work­shops, and ranger- and part­ner-led events with spe­cif­ic communities.

Audi­ence: all, but focus on under-rep­res­en­ted groups and young people Led by: Park Author­ity ranger and volun­teer teams

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• • • Stages of engage­ment: #3 – Participant

One-to-one dis­cus­sion and paired dis­cus­sions We can only build trust with people by provid­ing them with the space to talk, share ideas and gain under­stand­ing from each other’s per­spect­ives. Some indi­vidu­als may prefer us to engage with them in a one-to-one or paired dis­cus­sion capa­city. Our in-house Engage­ment team will have the time and skill to engage in one-to-one dis­cus­sions as they arise, ensur­ing our audi­ence feel sup­por­ted to engage. This will foster good rela­tions, build trust and know­ledge (on all sides), to the bene­fit of all pro­jects involved.

Audi­ence: busi­ness, com­munity, interest groups, land man­agers, under- rep­res­en­ted groups, vehicle users Stages of engage­ment: stages #1 to #4

Pro­ject cham­pi­ons net­work, includ­ing our ranger team and Youth Action Team We will cre­ate a ded­ic­ated pro­ject cham­pi­ons net­work made up of crit­ic­al friends and allies across dif­fer­ent part­ner organ­isa­tions, sec­tors, pro­jects and audi­ence types. They will be our eyes and ears on the ground, passing on key updates, high­light­ing areas of con­cern or focus that they have picked up from their com­munity or organ­isa­tion, and gen­er­ally sense-check­ing our engage­ment activ­ity to ensure it is fit for purpose.

Audi­ence: all, spe­cif­ic focus on busi­ness, com­munit­ies, land man­agers and under- rep­res­en­ted groups Led by: Cairngorms 2030 Engage­ment team plus ranger team Stages of engage­ment: all five stages

Pub­lic meet­ings (includ­ing pre-exist­ing for­ums / part­ner meet­ings) Util­ising exist­ing meet­ings which take place with­in the Nation­al Park will ensure we reach audi­ences where they are most com­fort­able, at a time which suits them. Util­ising these for­ums should help max­im­ise the effect­ive­ness of our Engage­ment team and enable us to cov­er a range of pro­jects rel­ev­ant to key audi­ences, wheth­er that be a com­munity coun­cil, busi­ness group or cyc­ling enthusiast.

Audi­ence: com­munity, interest groups and part­ners Led by: Cairngorms 2030 Engage­ment team plus partners

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• • Stages of engage­ment : #1 – Audi­ence, #2 – Con­sul­tee, #3 – Participant

Small groups (up to 10 people) and large groups (more than 10 people) Most pro­jects with­in the Cairngorms 2030 pro­gramme will be work­ing with groups of people to shape, co-design and deliv­er activ­ity that meets the needs of our tar­get audi­ences. Depend­ing on the pro­ject, this may be in a smal­ler or lar­ger group set­ting, but either way we will ensure that all audi­ence mem­bers have a voice and the abil­ity to shape the Cairngorms 2030 pro­gramme for the bene­fit of their com­munity. An example of this is the devel­op­ment of a cit­izens’ assembly for the com­munity-man­aged cli­mate grants scheme, or the small groups of young people in schools devel­op­ing cli­mate action plans.

Audi­ence: busi­nesses, com­munity, interest groups, landown­ers, travel users, under-rep­res­en­ted groups and young people Led by: Cairngorms 2030 Engage­ment team plus part­ners Stages of engage­ment: #2 through to #5

Sur­veys and online engage­ment This includes self-com­ple­tion sur­veys, sur­veys on Com­mon­place (our digit­al engage­ment plat­form) and dis­cus­sion boards (online or off­line). This form of engage­ment will be util­ised to cap­ture feed­back and to share inform­a­tion on pro­jects, which can be com­pleted at a time and loc­a­tion to suit the audi­ence, rather than them com­ing to meet with us. We are aware that there is a par­tic­u­lar risk of ​‘sur­vey fatigue’ with this pro­gramme due to the volume of inform­a­tion required across 20 dif­fer­ent pro­jects. We will look to com­bine sur­vey activ­ity wherever pos­sible (includ­ing via a bien­ni­al res­id­ents’ sur­vey) and will lim­it sur­veys to key stages dur­ing the deliv­ery phase.

Audi­ence: all audi­ences at key stages of the deliv­ery phase Led by: Cairngorms 2030 Com­mu­nic­a­tions Coordin­at­or and Engage­ment team Stages of engage­ment: #1 – Audi­ence, #2 – Participant

• Video calls and webinars As men­tioned above, we will try to pri­or­it­ise face-to-face ses­sions wherever demand arises; how­ever, like many organ­isa­tions dur­ing the pan­dem­ic, we have found video calls and inter­act­ive webinars (using engage­ment tools such as Miro

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or Jam­boards) to be par­tic­u­larly effect­ive and would anti­cip­ate this con­tinu­ing. We have also had suc­cess present­ing at oth­er people’s / organ­isa­tions’ online meet­ings, includ­ing the likes of the Nation­al Farm­ers’ Uni­on of Scot­land and Scot­tish Land and Estates. An early task for our Engage­ment team will be to map addi­tion­al oppor­tun­it­ies on this front, poten­tially via our pro­ject cham­pi­ons net­work (see below).

Audi­ence: all, but focus on busi­nesses, land man­agers, under-rep­res­en­ted groups and young people Led by: Cairngorms 2030 Engage­ment team plus part­ners Stages of engage­ment: all five stages, but mostly #1 to #4

6.2 How we will deliv­er engage­ment Man­aging the Engage­ment team’s time All 20 Cairngorms 2030 pro­jects are lis­ted in the table below. In each case, we have indic­ated the anti­cip­ated intens­ity of stake­hold­er engage­ment required for each pro­ject to help us man­age our Engage­ment team. This will obvi­ously vary over time and may change sig­ni­fic­antly depend­ing on how our early engage­ment efforts fair, but should provide a sense of where we will focus our engage­ment resource, to ensure that our staff­ing team are pre­pared, resources are ready and that the engage­ment is effect­ive. We would define this as follows:

i. ii. iii. Low intens­ity – these are pro­jects where, over the first two years of the deliv­ery phase, we anti­cip­ate there will be focused but lower intens­ity engage­ment tak­ing place. For example, the wood­land expan­sion pro­ject has indic­ated a low level of engage­ment, pre­dom­in­ately with landown­ers and busi­ness in the first two years. This engage­ment remains import­ant, of course, but the resources and time input from the Engage­ment team will be less that oth­er pro­jects require. Medi­um intens­ity – the major­ity of pro­jects have indic­ated that their require­ments sit with­in this cat­egory over the first two years. With­in each there will be peaks and troughs, and good pro­ject man­age­ment will be required to ensure we man­age our resources effect­ively. A key oppor­tun­ity will be to align activ­ity where pro­jects are work­ing in the same loc­a­tion / with a sim­il­ar audi­ence, sim­il­ar to the road­show events which took place dur­ing the devele­op­ment phase. High intens­ity – this is where the demands on our staff team, and the Engage­ment team in par­tic­u­lar, will be at their highest. We have attemp­ted to

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map these peri­ods by quarter to bet­ter man­age demands on their time. For example, in Q3 of year 2, the act­ive and sus­tain­able trans­port pro­jects have iden­ti­fied a quarter of intense engage­ment and we will need to plan care­fully to ensure this does not adver­t­ely impact oth­er pro­jects across the programme.

We have also charted the expec­ted level of engage­ment for each Cairngorms 2030 pro­ject by quarter for the first two years see appendix 12 to view the engage­ment heatmap.

Deliv­ery theme Pro­ject Engage­ment stages (years 1 and 2) Intens­ity of engage­ment required #1 #2 #3 #4 #5 (years 1 and 2) Restor­ing and Cairngorms Medi­um X X X X X enhan­cing future farm­ing land­scapes Cli­mate resi­li­ent Medi­um X X X X catch­ments Green Low X X X X X invest­ment plan Land­scape and High X X com­munit­ies Nature Low — medi­um X X X X recov­ery Peat­land Low X X X X X res­tor­a­tion Wood­land Low X X expan­sion Empower­ing Cli­mate Low — medi­um X X X X com­munit­ies con­scious com­munit­ies Cli­mate learn­ing Medi­um X X X X and edu­ca­tion Com­munity arts Medi­um X X X and culture

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Com­munity- High X X X X X man­aged cli­mate grants Effect­ive High X X X X X com­munity engage­ment Trans­form­ing Act­ive travel High X X X trans­port com­munit­ies Chan­ging travel Medi­um X X X beha­viours Cycle-friendly Medi­um X X Cairngorms Sus­tain­able Low — medi­um X X trans­port Health and Out­door High X X X X well­being demen­tia resource centre Pub­lic health Medi­um X X X X and the out­doors Well­being Low X X X eco­nomy Shar­ing the Know­ledge Low X X X learn­ing exchange and research Fig­ure 10 — table show­ing all 20 pro­jects, the level of engage­ment required and the vari­ous stages of engage­ment covered by each pro­ject Con­nect­ing engage­ment with wider Park Author­ity activ­ity In 2020 we estab­lished an organ­isa­tion-wide engage­ment cross-cut­ting board to help coordin­ate engage­ment activ­ity across all aspects of the Park Author­ity. Cairngorms 2030 is a stand­ing agenda item for the group – which meets six times a year – and we will con­tin­ue to use this board as a key inform­a­tion and decision-mak­ing tool dur­ing the

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deliv­ery phase. The group includes rep­res­ent­at­ives from the com­mu­nic­a­tions, rur­al devel­op­ment, con­ser­va­tion, land man­age­ment, HR, ranger and vis­it­or ser­vices teams.

We have also developed a spe­cif­ic com­mu­nic­a­tions and engage­ment group to coordin­ate Cairngorms 2030 engage­ment activ­it­ies, and this will feed dir­ectly into the cross-cut­ting board to ensure that the pro­gramme links into wider engage­ment with­in the Nation­al Park.

In addi­tion, we are in the pro­cess of cre­at­ing a rolling pro­gramme of engage­ment events across the Nation­al Park, designed to encour­age two-way con­ver­sa­tion with loc­al com­munit­ies on the issues that mat­ter most to them. Whilst these meet­ings (some tak­ing place face to face and oth­ers online) will be kept delib­er­ately light agenda-wise to give res­id­ents a chance to raise top­ics and ask ques­tions, we will seek to high­light spe­cif­ic Cairngorms 2030 activ­ity that is most rel­ev­ant to the audi­ence in question.

We will take a sim­il­ar approach with our ranger teams – who engage with upwards of 30,000 vis­it­ors and res­id­ents each year – and our con­ser­va­tion, rur­al devel­op­ment, land man­age­ment and volun­teer­ing teams too.

See sec­tion 8.1 for more detail about our pro­posed gov­ernance arrange­ments for the engage­ment side of Cairngorms 2030.

Identi­fy­ing par­ti­cip­at­ive / delib­er­at­ive approaches We are work­ing with part­ners to identi­fy dif­fer­ent and innov­at­ive approaches to engage­ment, par­tic­u­larly through our effect­ive com­munity engage­ment pro­ject and the com­munity-man­aged cli­mate grants scheme. Moray and Aberdeenshire’s Just Trans­ition Par­ti­cip­at­ory Budget Fund and accom­pa­ny­ing vot­ing struc­ture for decid­ing which pro­jects receive fund­ing is one such example which we are keen to under­stand fully.

Like­wise, the use of co-design meth­ods such as cit­izens’ assem­blies or jur­ies, stake­hold­er / com­munity-led boards and the poten­tial of link­ing into exist­ing mech­an­isms for com­munity fund­ing gov­ernance (such as the Cairngorms Loc­al Action Groups) will all be explored in order to devel­op a cohes­ive and impact­ful approach across the pro­gramme. It will be import­ant to under­stand and share learn­ings with our indi­vidu­al pro­jects so that the decisions taken for grants and co-designed engage­ment provide the best pos­sible oppor­tun­it­ies for com­munit­ies liv­ing in the Cairngorms.

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At a com­munity level, there is strong evid­ence that genu­ine co-design of pro­cesses and inclus­ive par­ti­cip­a­tion leads to great­er cohe­sion, fosters more engage­ment and increases social cap­it­al with­in that com­munity. These achieve­ments, how­ever, are heav­ily depend­ent on the capa­city and will­ing­ness of indi­vidu­als to con­trib­ute their time and effort to any ini­ti­at­ive, which in turn depends sig­ni­fic­antly upon the per­cep­tion of those indi­vidu­als that the bene­fits of doing so will be rel­ev­ant, worth­while and sus­tain­able (both for them as indi­vidu­als, but also for the com­munity as a whole, how­ever that ​‘com­munity’ may be described).

6.3 Fur­ther con­sid­er­a­tions / ongo­ing work The fol­low­ing need to be kept in mind when design­ing engage­ment strands:

i. ii. iii. iv. V. The pro­ject is deal­ing with large, trans­form­at­ive issues, eg how soci­ety needs to change to meet 2045 net zero tar­gets, whilst deliv­er­ing for people and nature. There are both over­lap­ping audi­ences and activ­it­ies, and our approach needs to sup­port decision-mak­ing on what is said to whom, when and how. A spe­cif­ic out­come of the pro­gramme is that a wider range of people will have access to her­it­age. In par­tic­u­lar, we have iden­ti­fied widen­ing par­ti­cip­a­tion and inter­sec­tion­al­ity as a key prin­ciple which requires spe­cif­ic atten­tion and will require us to go bey­ond a ​‘busi­ness as usu­al’ approach to engage­ment. The engage­ment work for the pro­gramme needs to be main­streamed with­in the over­all work of the Park Author­ity and part­ners across the Nation­al Park. Whilst the pro­ject is with­in the Cairngorms Nation­al Park, this is a UK-level pro­ject that we will want to com­mu­nic­ate to nation­al, UK and European audi­ences. The Park Author­ity has the net­works to do this through the Scot­tish Gov­ern­ment, Nation­al Parks UK and EURO­PARC Fed­er­a­tion (the European fam­ily of nation­al parks). vi. There is a need to use the right chan­nels of com­mu­nic­a­tion to help increase trans­par­ency and people’s abil­ity to eas­ily access inform­a­tion. vii. Our engage­ment approach must ensure that the Nation­al Lot­tery Her­it­age Fund is giv­en a high pro­file and that lot­tery play­ers can eas­ily see where fund­ing is being used to achieve object­ives. In order to coordin­ate our engage­ment activ­ity on a day-to-day basis, we will ask the new Engage­ment Officer – sup­por­ted by the Rur­al Devel­op­ment and Communities

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Man­ager and Head of Com­mu­nic­a­tions – to devel­op a cent­ral­ised engage­ment sched­ule cov­er­ing the first two years of the programme.

This will include type of activ­ity, date, audience(s) covered, costs and eval­u­ation meas­ures, and will be kept up to date through­out the deliv­ery phase. The sched­ule will be pro­duced with­in three months of the deliv­ery phase start­ing, and will take its steer from the approach and prin­ciples set out in this activ­ity plan.

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1. Man­age­ment and resources 8.1 Gov­ernance The Cairngorms 2030 pro­gramme has a six-tier gov­ernance struc­ture as follows:
2. Park Author­ity board and per­form­ance com­mit­tee Cairngorms 2030 pro­gramme board Pro­gramme man­age­ment group 2. 3. 4. Theme leads 5. 6. Com­mu­nic­a­tions and engage­ment group Pro­ject teams Park Author­ity board Per­form­ance com­mit­tee Cairngorms 2030 pro­gramme board Equal­it­ies Advis­ory Pan­el Audit + risk com­mit­tee Pro­gramme man­age­ment group Park Author­ity man­age­ment team Theme leads group Com­mu­nic­a­tions and engage­ment group Nature People Place pro­ject pro­ject pro­ject teams teams teams Fig­ure 12 — gov­ernance struc­ture for the Cairngorms 2030 pro­gramme – sol­id lines = report­ing / decision- mak­ing; dot­ted lines = sup­port and advis­ory reporting

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Park Author­ity board The Park Author­ity board’s role is set out in Scot­tish law to agree the long-term object­ives for the Nation­al Park, work­ing with the CEO and staff to set the pri­or­it­ies for the Park Author­ity, and ensure that both the nat­ur­al envir­on­ment and the loc­al com­munit­ies in the Cairngorms are cared for and sus­tained. The board is made up of 19 mem­bers, sev­en of whom are appoin­ted by Scot­tish min­is­ters, five are loc­ally-elec­ted, and sev­en are nom­in­ated by the five coun­cils in the Nation­al Park: High­land (2), Aber­deen­shire (2), Moray (1), Angus (1), Perth and Kinross (1).

Per­form­ance com­mit­tee Our per­form­ance com­mit­tee is focused on the deliv­ery and imple­ment­a­tion of the Park Authority’s main pro­grammes and pro­jects, and meas­ur­ing their per­form­ance against the organisation’s stra­tegic out­comes. It is made up of mem­bers of our audit and risk com­mit­tee, but involves the full board where stra­tegic risk man­age­ment implic­a­tions are iden­ti­fied or where sig­ni­fic­ant con­cerns are iden­ti­fied with cor­por­ate per­form­ance implications.

Cairngorms 2030 pro­gramme board The pro­gramme board’s role is to lead the part­ner­ship engaged in the deliv­ery of Cairngorms 2030, con­trib­ut­ing to the gov­ernance of the pro­gramme by provid­ing a clear focus on the deliv­ery of pro­gramme out­comes and scru­tiny of pro­gramme deliv­ery and for­ward plans. The board will focus on the fol­low­ing pri­or­it­ies: • • • To cham­pi­on and ensure the part­ner­ship rep­res­ent­at­ives engaged in the pro­gramme act­ively con­trib­ute to the design and suc­cess­ful deliv­ery of the pro­gramme. To ensure the out­comes and leg­acy impacts of the pro­gramme are effect­ively planned for, effi­ciently imple­men­ted and secured with­in budget resources avail­able. To ensure part­ners, includ­ing the Nation­al Lot­tery Her­it­age Fund, secure their expec­ted bene­fits from pro­gramme deliv­ery. The board meets quarterly and is made up the Park Authority’s Chief Exec­ut­ive, Deputy Chief Exec­ut­ive, Deputy Con­vener and pro­ject fund­ing part­ners. It is sup­por­ted by the Head of Cairngorms 2030 and the wider pro­gramme team.

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Pro­gramme man­age­ment group The pro­gramme man­age­ment group provides a for­um for guid­ance and decision- mak­ing across Cairngorms 2030, and for focused dis­cus­sions ahead of upcom­ing pro­gramme board meet­ings. The group meets on a monthly basis and is made up of the Park Authority’s Chief Exec­ut­ive, Deputy Chief Exec­ut­ive, dir­ect­ors and the Head of Cairngorms 2030.

Theme leads The Cairngorms 2030 theme leads con­sist of Park Author­ity man­agers with line man­age­ment respons­ib­il­ity for co-ordin­at­ing pro­ject deliv­ery under each of the Nature, People and Place themes. The group meets monthly and con­sists of the Head of Cairngorms 2030, the Cairngorms 2030 Pro­gramme Man­ager, theme leads, and pro­ject leads, part­ners and the Deputy Chief Exec­ut­ive as required.

Com­mu­nic­a­tions and engage­ment group The new com­mu­nic­a­tions and engage­ment group will con­sist of the Park Author­ity man­agers and staff respons­ible for effect­ively co-ordin­at­ing Cairngorms 2030 com­mu­nic­a­tions and engage­ment activ­it­ies. It will meet at least monthly – and more fre­quently dur­ing peak engage­ment peri­ods – and is made up of the Com­munit­ies and Rur­al Devel­op­ment Man­ager, Cairngorms 2030 Pro­gramme Man­ager, two Volun­teer Man­agers, Cam­paigns and Engage­ment Officer, the Cairngorms 2030 Engage­ment Officer, two Cairngorms 2030 Engage­ment Coordin­at­ors, one Cairngorms 2030 Com­mu­nic­a­tions Coordin­at­or and one Cairngorms 2030 Com­munity Grants Officer. The Head of Com­mu­nic­a­tions will chair the group. (See appendix 7 for terms of reference).

Pro­ject teams Pro­ject teams have been estab­lished for all 20 pro­jects and will be sup­por­ted on a day- to-day basis by the in-house Engage­ment team and the Com­mu­nic­a­tions Coordin­at­or. Con­sult­ants work­ing as part of indi­vidu­al pro­ject teams will also be linked into this resource and all engage­ment activ­ity will be coordin­ated via the com­mu­nic­a­tions and engage­ment group.

In addi­tion to the above spe­cif­ic for­ums / struc­tures for the Cairngorms 2030 pro­gramme, we will ensure our engage­ment activ­ity is linked to wider Park Author­ity and Nation­al Park pri­or­it­ies through a range of pre-exist­ing for­ums and work­ing groups. These include:

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Cairngorms Nation­al Park Author­ity engage­ment cross-cut­ting board The engage­ment cross-cut­ting board brings togeth­er col­leagues from across the Park Author­ity who engage with stake­hold­ers on a semi-reg­u­lar basis, from land man­agers to loc­al com­munit­ies, busi­nesses, volun­teers and so on. Its remit is to coordin­ate engage­ment work across the organ­isa­tion and ensure a con­sist­ent approach, bet­ter under­stand the audi­ences we serve, eval­u­ate the suc­cess of our engage­ment activ­it­ies and explore oppor­tun­it­ies for beha­viour change. The board meets every two months and is chaired by the Head of Com­mu­nic­a­tions. Cairngorms 2030 is a stand­ing item on the agenda and we will ensure strong rep­res­ent­a­tion from the new Engage­ment and Com­mu­nic­a­tions staff.

Cairngorms Nature part­ner­ship Cairngorms Nature is an inform­al part­ner­ship open to people and organ­isa­tions from all back­grounds, look­ing to deliv­er an ambi­tious action plan for nature in the Nation­al Park by 2050. It is the prin­cip­al deliv­ery mech­an­ism for deliv­er­ing the Scot­tish Biod­iversity Strategy and our nature and cli­mate com­mit­ments with­in the Cairngorms Nation­al Park. We anti­cip­ate that the part­ner­ship will have an input into all aspects of the pro­gramme at some point; how­ever, there will be a par­tic­u­lar focus on the restor­ing and enhan­cing land­scapes aspect of Cairngorms 2030.

Equal­it­ies Advis­ory Pan­el Estab­lished in 2010, the Equal­it­ies Advis­ory Pan­el provides informed, evid­ence-based feed­back, guid­ance and advice to sup­port the Park Author­ity in its com­mit­ment to equal­ity, access­ib­il­ity and inclu­sion. It is made of extern­al experts rep­res­ent­ing a range of under-rep­res­en­ted groups and has provided a cru­cial over­sight and advice func­tion dur­ing the deliv­ery phase of Cairngorms 2030. The pro­gramme will remain a stand­ing item on the agenda of this group going forward.

Loc­al Out­door Access For­um The Cairngorms Loc­al Out­door Access For­um is the stat­utory body that advises the Park Author­ity and oth­ers on mat­ters relat­ing to out­door access. The for­um is made up of indi­vidu­als rep­res­ent­ing land man­age­ment, com­munity interests, recre­ation­al users and pub­lic agen­cies. It will be par­tic­u­larly cru­cial to the suc­cess­ful deliv­ery of the act­ive travel and trans­port ele­ments of Cairngorms 2030.

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8.2 Staff­ing struc­ture for engage­ment Based on our learn­ings from the devel­op­ment phase (see sec­tion 2.2), we have pro­posed cre­at­ing a ded­ic­ated Engage­ment team for Cairngorms 2030, help­ing coordin­ate activ­ity across all 20 pro­jects, build last­ing rela­tion­ships with our tar­get audi­ences, and embed­ding innov­a­tion and learn­ing from the out­set. These roles will be sup­por­ted by a new Com­mu­nic­a­tions Coordin­at­or, who will work closely with the Engage­ment team and pro­ject leads to tell the story of the pro­gramme and raise aware­ness of spe­cif­ic activ­ity tak­ing place.

The organo­gram below illus­trates how the vari­ous Engage­ment and Com­mu­nic­a­tions roles will come togeth­er with­in the over­arch­ing Park Author­ity man­age­ment structure:

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Dav­id Clyne Head of Cairngorms 2030 Band F, 1.0 FTE Gav­in Miles Head of Stra­tegic Plan­ning Band F, 0.2 FTE Olly Dav­ies Head of Com­mu­nic­a­tions Band F, 0.2 FTE Fiona McIn­ally Rur­al Devel­op­ment and Com­munit­ies Man­ager Band E, 0.7 FTE Char­lotte Mil­burn Cam­paigns and Engage­ment Officer Band D, 0.2 FTE [role to be recruited] Com­munity Engage­ment Officer Band D, 1.0 FTE [role to be recruited] Com­mu­nic­a­tions Coordin­at­or Band C, 1.0 FTE [role to be recruited] Com­munity Engage­ment Coordin­at­or Band C, 1.0 FTE [role to be recruited] Com­munity Engage­ment Coordin­at­or Band C, 1.0 FTE Fig­ure 13 — organo­gram for the engage­ment aspects of Cairngorms 2030. Sol­id lines = line man­age­ment rela­tion­ship, dot­ted lines = col­lab­or­at­ive rela­tion­ship. New roles shown in yel­low We have iden­ti­fied four spe­cif­ic roles to coordin­ate and deliv­er engage­ment and com­mu­nic­a­tions for the pro­gramme: • Com­munity Engage­ment Officer (Band D post, 1.0 FTE) – This role, report­ing to the Rur­al Devel­op­ment and Com­munit­ies Man­ager, will line man­age the two Engage­ment team mem­bers and help coordin­ate engage­ment activ­ity across all 20 pro­jects. They will be instru­ment­al in embed­ding the key stra­tegic prin­ciples of the pro­gramme (co-design, widen­ing par­ti­cip­a­tion and part­ner­ship work­ing) and fos­ter­ing a spir­it of innov­a­tion and col­lab­or­a­tion. They will liaise dir­ectly with the Cam­paigns and Engage­ment Officer and Com­mu­nic­a­tions Coordin­at­or to ensure pro­gramme engage­ment and com­mu­nic­a­tions activ­ity aligns.

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• • Com­munity Engage­ment Coordin­at­ors (two Band C posts, 2.0 FTE) – These roles, report­ing to the Com­munity Engage­ment Officer, will sup­port pro­ject leads, appoin­ted con­sult­ants and part­ners to deliv­er timely, audi­ence-focused engage­ment activ­ity that aligns with our pro­gramme out­comes. All three Engage­ment team mem­bers will work across the pro­gramme rather than being spe­cific­ally assigned to par­tic­u­lar themes to encour­age cross-pro­gramme col­lab­or­a­tion and to provide adequate cov­er in the event of staff absence / change. They will work closely with Com­mu­nic­a­tions col­leagues to tell the story of the pro­gramme and the people involved in it. Com­mu­nic­a­tions Coordin­at­or (one Band C post, 1.0 FTE) – This role, report­ing to the Cam­paigns and Engage­ment Officer with­in the wider Com­mu­nic­a­tions dir­ect­or­ate, will help coordin­ate com­mu­nic­a­tions activ­ity across all 20 pro­jects. They will ensure comms activ­ity is timely, audi­ence-focused, and appro­pri­ately com­mu­nic­ated to the com­munit­ies and groups we hope to engage in the pro­gramme. They will liaise with the Engage­ment team on a daily basis, reflect­ing the clear inter­de­pend­en­cies with­in these two areas of work. These four new roles will be embed­ded with­in the over­all struc­ture of the Park Author­ity (see the detailed pro­gramme organo­gram as part of the wider pro­gramme plan) and will be sup­por­ted by the fol­low­ing indi­vidu­als in par­tic­u­lar: • • Head of Com­mu­nic­a­tions (Band F, 0.2 FTE for Cairngorms 2030) – this role provides stra­tegic over­sight of the engage­ment and com­mu­nic­a­tions efforts of the Cairngorms 2030 pro­gramme, chair­ing both the com­mu­nic­a­tions and engage­ment group and the Park Author­ity-wide engage­ment cross-cut­ting board. The post reports dir­ectly to the Chief Exec­ut­ive, who in turn chairs the Cairngorms 2030 pro­gramme board. The Head of Com­mu­nic­a­tions will sup­port the Rur­al Devel­op­ment and Com­munit­ies Man­ager and Cam­paigns and Engage­ment Officer in man­aging new team mem­bers and ensur­ing their work pro­gramme aligns with the over­arch­ing aims of this activ­ity plan. Rur­al Devel­op­ment and Com­munit­ies Man­ager (Band E, 0.7 FTE for Cairngorms 2030) – in addi­tion to line man­aging the Com­munity Engage­ment Officer and act­ing as the theme lead for People pro­jects, this role will ensure Cairngorms 2030 engage­ment activ­ity aligns with wider com­munity engage­ment activ­ity under­taken by the Park Author­ity and part­ners. In recog­ni­tion of how central

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• Cairngorms 2030 is to our over­all com­munity engage­ment approach, over two thirds of their time will be ded­ic­ated to the pro­gramme. Cam­paigns and Engage­ment Officer (Band D, 0.2 FTE for Cairngorms 2030) this role helps coordin­ate stake­hold­er engage­ment and off­line com­mu­nic­a­tions activ­ity across the Park Author­ity, main­tain­ing con­sist­ency and mak­ing sure we are reach­ing bey­ond the usu­al sus­pects. They will line man­age the new Com­mu­nic­a­tions Coordin­at­or for Cairngorms 2030 and will play an import­ant role in join­ing up the new Engage­ment team with the wider Com­mu­nic­a­tions func­tion. 8.3 Budget As with any true co-design pro­cess, we will be led by the needs and desires of our tar­get audi­ences and will adapt our approach based on what is deliv­er­ing the most favour­able out­comes. This inev­it­ably make pre­cise budget­ing a chal­lenge at this early stage; how­ever, we have attemp­ted to break down our engage­ment budget into a few key areas below. This will be over­seen on a day-to-day basis by the Rur­al Devel­op­ment and Com­munit­ies Man­ager, report­ing into the Head of Cairngorms 2030 and the wider pro­gramme board. Cost head­ing Train­ing for staff Descrip­tion Train­er costs Cost VAT Total £31,667 £6,333 £38,000 Paid train­ing place­ments Train­ing fees £6,667 £1,333 £8,000 Train­er costs and fees for Train­ing for volun­teers £31,667 £6,333 £38,000 Travel and expenses for staff off the shelf train­ing events Mileage, pub­lic trans­port reim­burse­ment, sub­sist­ence £5,000 £1,000 £6,000 Travel and expenses for volun­teers Event costs Equip­ment and mater­i­als (activ­ity) Mileage, pub­lic trans­port reim­burse­ment, sub­sist­ence Facil­ity hire; cater­ing; event spe­cif­ic mater­i­als; event con­tent devel­op­ment; comms activ­ity Mater­i­als sup­port­ing engage­ment activ­it­ies and events; comms mater­i­als £16,667 £3,333 £20,000 £127,500 £25,500 £153,000 £