Guidelines for brand charter membership

Cairngorms Nation­al Park Pàirc Nàiseanta a’ Mhon­aidh Ruaidh Page 1 of 4

How your busi­ness can meet and bene­fit from the Cairngorms brand charter scheme

Thank you for your interest in join­ing the Cairngorms Nation­al Park brand charter scheme, which gives busi­nesses like yours an oppor­tun­ity to align your activ­it­ies to the brand of the UK’s largest nation­al park.

Every­one who signs up to our brand charter makes a series of com­mit­ments to provide a qual­ity exper­i­ence, to look after and enhance the Nation­al Park, and to provide a warm wel­come to people from a wide vari­ety of back­grounds and experiences.

We’ve high­lighted a few of these com­mit­ments below and attemp­ted to explain what these might involve for your busi­ness. If you would like to dis­cuss the brand charter in more detail, please con­tact Jacki Mun­ro, Cor­por­ate Ser­vices and Com­mu­nic­a­tions Admin­is­trat­or at the Cairngorms Nation­al Park Author­ity, on 01479 870 542, or by email­ing adminoffice@​cairngorms.​co.​uk

1. We are proud to oper­ate with­in the Cairngorms Nation­al Park.

Only busi­nesses, products or ser­vices loc­ated or oper­at­ing with­in the Cairngorms Nation­al Park may be asso­ci­ated with the Cairngorms Nation­al Park brand iden­tity. The map below shows the full extent of the Nation­al Park bound­ary, but if you’re not sure wheth­er or not you’re loc­ated with­in it please con­tact us.

Cairngorms Nation­al Park Pàirc Nàiseanta a’ Mhon­aidh Ruaidh ↑ Vis­itScot­land iCentre Loc­al Inform­a­tion Centre Ranger base Pub­lic toi­lets Long dis­tance foot­path Nation­al cycle route Nation­al Park Bound­ary Nation­al Nature Reserve SnowRoads scen­ic route Wood­land 1244 Height in metres Tomat­in lo Ior­tes lo Naim 89007 A934 Auch Glas A99 lo Aber­lour GRANT­OWN- ON-SPEY Mains of Crom­dale Bridge Sab­rk­dgn Skye of Curr. Slach Carr-Bridge Dal­na­hait­nach Prim­in 89009 Glen­liv­et Auch mek Tomnavoulin Knockavidhu Bridge of Nethy Bridge Brown Boat of Garten Strath Nethy lo Dufftown Chapeltown Tomin­toul Delikbo Lecht River Sici Area Cars Enlas­and Cairn Gorm Glen Aven Ski Area Mon­adh­liach Lag­gan Moun­tains S Lyn­chat Kin­gussie New­ton­more Gier Ranch­er i Dal­whin­nie Bal­gow­an Catlodge Etter­idge Gien Traim Car­mina Cam AVIEMORE Coylumbri­len­more Inver­or­de spey Kan­craig Ruthven Drumguish Tiwol 9913 Lolo Leathed an Taobhain 902 Fesh­lebridge 1118 Auch­lan Gien Bin­ich Caim Glen De Grath­ie Creng Kin­loch Mac MNR AR Tri Spis­an Bridge W‑E 10 15 lolo­metres 10 miles Dain­ic­an­doch Lodge Bein Dedrg 1008 Glen Bru­ar Blair Calle Atholl Bewn a’ Chlo INNA Brae­mar River Ded Mar Lodge Inverey Bginn 1045 8847 Groc Ren Vrachm 041 Stra­loch Tamptel Kil­liecrankie 88019 Pass of To Ran­noch Kin­loch Stalion Ran­noch Ash­worth Maps and Inter­pret­a­tion Ltd 2021. Con­tains Ord­nance Sur­vey data Crown Copy­right and dara­hase righir 2021. Ord­nance Sur­vey Licence num­ber 1000 – 10965 Cairngor­ins Nation­al Park Author­ity 8846 PIT­LO­CHRY Glen Clunie lol luntly and Alford Beli­fac­raig Kil­drummmy Cock Bridge Kirk­tom of Glen­buchat Strath­don Bellabeg Cor­gantt Col­nabaichin To Aber­deen 89119 Mor­ven Cold­ato Deesio Auchal­later 8976 Cradhe Co Bridge of Din­net East­er Birkhall Bal­mor­al Aucholzie Gairn BAL­LATER Mount Glen te ABOYNE A9 loco and W Mary­well NNI Bal­lochan Spit­al of Glen­muick Lich Cot 742 Mork Auchronie Tart­side The Cairn­well 933 Glen­shee Ski Area Gler Mool Glen Dalt Glen Creve Wheen Glen Rot­tal Spit­tal of Glen­shep Gle 20 Evoc­hdhu Lair Kirk­mi­chael 8950 493 Blacklun­an Gienisia 895 8955 Kerkton of Bridgend of Lingisachen Dylar­head To Break KIRRIEMUIR Aber­feldy To Perth Bridge of Cartly Alyth To Dandee lo Berth Blair­gowrle To Perth Fig­ure 1 — A map of the Cairngorms Nation­al Park To Edrell Page 2 of 4

1. We meet, and will con­tin­ue to meet, all cur­rent legis­lat­ive and reg­u­lat­ory require­ments, guid­ance and best prac­tice relat­ing to our busi­ness, activ­it­ies and sector.

Busi­ness Gate­way is a use­ful start­ing point for cur­rent require­ments for busi­nesses. We would also recom­mend check­ing out the Liv­ing Wage Foundation’s web­site, the Dis­ab­il­ity Con­fid­ent scheme and VisitScotland’s advice on green cer­ti­fic­a­tion schemes for your busi­ness. Busi­nesses may also wish to invest­ig­ate the Fair Work Con­ven­tion, which includes a self-assess­ment tool for businesses.

Cairngorms Nation­al Park Pàirc Nàiseanta a’ Mhon­aidh Ruaidh Page 3 of 4

1. We are com­mit­ted to provid­ing qual­ity products and ser­vices, and to con­tinu­ally strive to improve our busi­ness and cus­tom­er offering.

The Cairngorms Busi­ness Part­ner­ship and oth­ers run and pro­mote a range of train­ing courses and net­work­ing events that can help you improve your busi­ness. Qual­ity assur­ance schemes – includ­ing those offered by Vis­itScot­land are a good way to com­mu­nic­ate your com­mit­ment to qual­ity in a way that cus­tom­ers can trust.

1. We will always respect the spe­cial nature of the Cairngorms Nation­al Park and carry out our activ­it­ies in ways that seek to pro­tect and improve the envir­on­ment of the Cairngorms Nation­al Park.

Advice on min­im­ising your envir­on­ment­al impact is avail­able from a range of sources, includ­ing the Green Tour­ism Busi­ness Scheme and the Energy Sav­ing Trust. You could also con­sider sup­port­ing a loc­al ini­ti­at­ive like Cairngorms Nature, the Cairngorms Trust, the Out­door Access Trust for Scot­land, a loc­al wild­life char­ity or com­munity project.

1. We will work to provide our cus­tom­ers with a dis­tinct­ive and authen­t­ic experience.

The ​‘Make it Yours’ cam­paign can help you bring the Cairngorms brand val­ues to life. Find out what makes the area so spe­cial and use our free mater­i­als to help encour­age your cus­tom­ers to make an emo­tion­al con­nec­tion to the place and vis­it again.

1. Where pos­sible we pur­chase goods and ser­vices from sus­tain­able sources. We recog­nise that loc­al products are part of the authen­t­ic exper­i­ence and using them can have a pos­it­ive effect on the environment.

A good place to start if you’re look­ing for loc­al cre­at­ive prac­ti­tion­ers is the Cairngorms Cre­at­ive Dir­ect­ory, which brings togeth­er over 80 design­ers, pro­du­cers, poets, paint­ers, sculpters and storytellers. The Cairngorms Busi­ness Part­ner­ship also have a ded­ic­ated busi­ness dir­ect­ory for members.

Cairngorms Nation­al Park Pàirc Nàiseanta a’ Mhon­aidh Ruaidh Page 4 of 4

1. We will strive to enhance the repu­ta­tion and pro­mote the Cairngorms Nation­al Park as a great place to live, vis­it and do business.

Look into oth­er busi­nesses, products and ser­vices on your door­step and think about where you can make con­nec­tions. You could also con­sider get­ting involved in loc­al com­munity groups and ini­ti­at­ives if you aren’t already. The Park Author­ity has cre­ated an intro­duct­ory video to help you and your staff get acquain­ted with what makes the Cairngorms spe­cial. We also offer train­ing in this area a few times a year.