STEAM Tourism Economic Impact 2014 Summary Report

This document contains a summary of tourism trends research conducted in Cairngorms National Park in 2014. There were 1.68 million tourism visits to the National Park area in 2014, which was up 2.5% from the previous year. These visitors generated 3.7 million visitor days and nights in the park and a total economic impact of £244 million, an increase of 9.5% on the previous year. Tourism supported 5,477 full-time equivalent jobs. Staying visitors made up 51% of visits, while day visitors accounted for 49%. Visitors spent an estimated 3,743,000 days in the area, with staying visitors accounting for over three-quarters of all visitor days.