190329CNPABdPaper4AAC&EStrategyProgressReport

This document contains a progress report from the Cairngorms National Park Authority (CNPA) on their Communications and Engagement Strategy for 2018 to 2022. It highlights the progress made in 2018/19 and outlines the priority areas for 2019/20. The strategy aims to improve partnership working, use digital communications effectively, and increase awareness and engagement with the park through various campaigns like 'Make it Yours' and 'Cairngorms Nature'. The report also details specific targets for things like visitor awareness, digital engagement, and involvement in caring for the park, as well as outlining priorities for 2019, which include using a Communications Grid, introducing a Board Buddy System, building digital capacity, and sharing stories to promote the CNPA's achievements. The board will receive another progress report in March 2020.