190329CNPABdPaper4Annex1C&EDigitalOverview2018

This document contains information about the Cairngorms National Park Authority's (CNPA) digital presence in 2018. The CNPA website had 197,506 visits, with 174,431 unique users and 694,839 page views. Social media saw 33,072 followers and a combined reach of 3,914,261. Facebook was the most popular platform. Most website visits were to the homepage, followed by pages focusing on discovering and exploring the park, walking trails, and things to do. Engagement rates on social media increased significantly for some pages, while others experienced decreases.