190329CNPABdPaper4Annex2C&EProgressReport

This document contains the Cairngorms National Park Authority's 2018 Communications and Engagement Progress Report. The report details several initiatives, including the "Make it Yours" campaign to promote the park to businesses and visitors, a visitor giving scheme to support community projects, and the distribution of tear-off maps. Marketing efforts focused on the eastern Cairngorms and the western side, due to a closed funicular railway. Data shows increased visitor numbers and successful engagement with the community through various programs such as the Cairngorms Nature Big Weekend, and volunteer initiatives. There were developments in partnership agreements with information centers and a continued focus on digital communication. The report also highlights the success of the EUROPARC conference, which focused on engaging young people.