191016_Paper2_TreadLightlyUpdatePaper2

This document contains an update on the promotion of "Tread Lightly in the Park" from Adam Streeter-Smith, Outdoor Access Officer, dated 16 October 2019, for the Cairngorms Local Outdoor Access Forum. Since June 2019, a revised leaflet has been distributed, and social media is being used to communicate messages, with partners like Mountaineering Scotland developing online campaigns. The document also mentions that staff are experimenting with different ideas to enrich social media content and are looking into how to move work forward over the winter. Future plans include creating more videos, animations, and slides, and targeting single messages via social media with engaging images.