210312_CNPABd Paper 4 Annex 2 TourismActionPlan

This document contains proposed changes to the Cairngorms Tourism Action Plan, which was originally approved in 2017. Due to the Covid-19 emergency, the plan is being revised to reflect the current context for tourism. The proposed changes include ensuring the action plan is industry-led, developing visitor management plans, reviewing the collation and distribution of data around visitors and tourism, and working with businesses and communities to support consistent marketing and communication. The updated plan also focuses on domestic UK markets in the short term and emphasizes safe, sustainable visitor experiences.