210312_CNPABd Paper 4 TourismActionPlan

This document contains a summary of the strategic work being done by partners to deliver the Cairngorms Tourism Action Plan and the National Park Partnership Plan, which helps with the national strategy called Scotland Outlook 2030. The past year has been difficult because of Covid-19, which has changed how partner groups focus their attention. These groups are now prioritizing support for businesses, visitor management, keeping community support for the visitor economy, and improving infrastructure to handle increased demand for outdoor activities and changes in visitor behavior. The Cairngorms National Park became the first National Park in the UK to be awarded the European Charter for Sustainable Tourism in Protected Areas. Looking ahead, there are plans to emphasize visitor management, staff training, and promoting visitor experiences in less developed areas of the Park, as well as focusing on safe and sustainable visitor experiences and post-Covid marketing.