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2200911CNPABdPaper2Annex4019FinalDigitalAnalysis

11 September 2020 Part of: Board Meeting - September 2020

2200911CNPABdPaper2Annex4019FinalDigitalAnalysis
This document contains data from 2017-2019 on the Cairngorms National Park Authority's (CNPA) website and social media activity. Website visits increased nineteen percent in 2019, with forty-three percent of users accessing it via mobile devices. Social media followers grew by twenty-two percent, and reach increased by sixty percent, resulting in 362,317 engagements – more than double the previous year. Four staff Twitter accounts also contributed significantly to the CNPA's overall online presence.
Please be aware that this summary has been generated using AI.
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