2200911CNPABdPaper2Annex4019FinalDigitalAnalysis

This document contains data from 2017-2019 on the Cairngorms National Park Authority's (CNPA) website and social media activity. Website visits increased nineteen percent in 2019, with forty-three percent of users accessing it via mobile devices. Social media followers grew by twenty-two percent, and reach increased by sixty percent, resulting in 362,317 engagements – more than double the previous year. Four staff Twitter accounts also contributed significantly to the CNPA's overall online presence.