240322CNPABdPaper4SustainableTourismActionPlanAnnex1

This document contains the annual update for 2023/24 of the Sustainable Tourism Action Plan for the Cairngorms National Park. The plan focuses on two priorities: engaging businesses, visitors, and stakeholders in achieving net zero and nature recovery, and involving local communities in tourism decisions. The plan includes actions relating to visitor investment, climate action, technological solutions for visitors, pre-arrival visitor information, and reducing species disturbance. The plan also aims to improve the value of tourism for local communities, encourage community-led tourism, monitor residents' attitudes to tourism, strengthen cultural events, encourage fair work practices, and promote the Cairngorms as a desirable place to work in hospitality. Further actions include encouraging a diverse range of visitors, considering a local visitor levy, improving tourism infrastructure, managing visitor accommodation, promoting tourism assets, reducing seasonality, supporting businesses, and strengthening partnership working.