Appendix 7 – Our approach to communications

This document contains an outline of the Cairngorms National Park Authority's plan to communicate the process and outcomes of bringing beavers back to the Cairngorms. Communications began in June 2022 with a press release and have continued with engagement events, social media and website promotion, and media coverage. The plan involves different phases including pre-decision, decision, and post-release, using various communication channels to keep residents, visitors, landowners, and other stakeholders informed. The Park Authority is working with partners to monitor beaver habitats, share information, and promote responsible behavior around beaver territories, as well as maintain relationships with landowners and local communities through updates and presentations.