Cairngorms Nation­al Park Pàirc Nàiseanta a’ Mhon­aidh Ruaidh Page 1 of 8

Cairngorms Brand Use Applic­a­tion Form

www​.cairngorms​.co​.uk

The Cairngorms Nation­al Park Charter Brand is a strong iden­tity rep­res­ent­ing qual­ity and pos­it­ive envir­on­ment­al man­age­ment. We want you, as busi­nesses and organ­isa­tions based in the Cairngorms Nation­al Park, to use it to add value to your activ­ity, and best of all, it’s FREE! All we ask is that you sign the Cairngorms Charter Brand which con­firms your com­mit­ment to help pro­mote the best the Cairngorms Nation­al Park can offer and deliv­er high qual­ity, sus­tain­able and authen­t­ic exper­i­ences, products and services.

If you would like to dis­cuss the Brand Charter, please con­tact Jacki Mun­ro, Cor­por­ate Ser­vices & Com­mu­nic­a­tions Admin­is­trat­or, Cairngorms Nation­al Park Authority:

Tel: 01479 870542 / Email: adminoffice@​cairngorms.​co.​uk

When you’re happy to sign the Cairngorms Charter Brand, please com­plete this form and return it along with your signed Charter to the address below.

Name of applicant:

Pos­i­tion / job title:

Busi­ness / Organ­isa­tion name:

Full postal address:

Tele­phone number:

Email address:

Web­site address:

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Your busi­ness or organisation

Which of the fol­low­ing best describes your organ­isa­tion? (Please tick all that apply)

• Vis­it­or Attraction
• Out­door activ­ity provider
• Accom­mod­a­tion
• Retail
• Events
• Food & Drink
• Man­u­fac­tur­ing and construction
• Agri­cul­tur­al, land man­age­ment and estates
• Pro­vider forestry
• Com­munity organ­isa­tion or club
• Pub­lic sec­tor organisation
• Oth­er (please specify)

Qual­ity Standards

Which qual­ity stand­ards schemes, or pro­fes­sion­al body are you involved with?

Sus­tain­ab­il­ity Standards

Do you par­ti­cip­ate in an envir­on­ment­al scheme or have an envir­on­ment­al policy? (Please spe­cify below)

If ​‘yes’- are you will­ing to share your approach to help oth­ers improve their sus­tain­ab­il­ity stand­ards? (Please tick) If ​‘no’ — would you be inter­ested in get­ting sup­port to help you improve your sus­tain­ab­il­ity stand­ards? (Please tick) □

Please send your com­pleted applic­a­tion form and signed Charter Brand to:

Cairngorms Nation­al Park Author­ity FREE­POST NAT 21454 Grant­own on Spey PH26 3BR

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Cairngorms Nation­al Park brand charter

(the ​“Charter”) The Cairngorms Nation­al Park is an out­stand­ing place and its brand reflects a cus­tom­er prom­ise to give the best the area can offer, inspir­ing high qual­ity, sus­tain­able and authen­t­ic exper­i­ences, products and services.

The Cairngorms Nation­al Park Author­ity hereby agrees to grant you a non-exclus­ive, non-trans­fer­able licence to use the Cairngorms Nation­al Park part­ner brand set out below (the ​“Charter Brand”) in con­nec­tion with the pro­mo­tion of your busi­ness or event in the Cairngorms Nation­al Park, sub­ject to you agree­ing to the terms set out below.

Charter Brand

OROUD TO BE PART OF Park Cairngorms National

I, (busi­ness own­er or author­ised signatory)

on behalf of (name of business)

con­firm, agree and under­take that:

• We are proud to oper­ate with­in the Cairngorms Nation­al Park.

• We meet, and will con­tin­ue to meet, all applic­able laws and reg­u­lat­ory require­ments, guid­ance and best prac­tice relat­ing to our busi­ness, activ­it­ies and sector.

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• We are com­mit­ted to provid­ing qual­ity products and ser­vices, and to con­tinu­ally striv­ing to improve our busi­ness and cus­tom­er offering.
• We will always respect the spe­cial nature of the Cairngorms Nation­al Park and will encour­age our cus­tom­ers to do the same.
• We shall always carry out our activ­it­ies in ways that pro­tect and seek to improve the envir­on­ment of the Cairngorms Nation­al Park.
• We will work to provide our cus­tom­ers with a dis­tinct­ive and authen­t­ic exper­i­ence of quality.
• Where pos­sible, we will pur­chase goods and ser­vices from sus­tain­able sources. We recog­nise that loc­al products are part of the authen­t­ic exper­i­ence and using them can have a pos­it­ive effect on the environment.
• We will always strive to enhance the repu­ta­tion of the Cairngorms Nation­al Park as a great place to live, vis­it and do business.
• We will not act in any way which will bring the Cairngorms Nation­al Park, Cairngorms Nation­al Park Author­ity, Vis­it Cairngorms or any busi­nesses with­in the area into disrepute.
• We will abide by the Con­di­tions of Use relat­ing to the Charter Brand.

Signed Date

For and on behalf of

Signed Date

For and on behalf of Cairngorms Nation­al Park Authority

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Con­di­tions of Use relat­ing to the Charter Brand

(the ​“Con­di­tions of Use”)

• We acknow­ledge that all rights in the Charter Brand (includ­ing all good­will relat­ing thereto) are the exclus­ive prop­erty of the Cairngorms Nation­al Park Author­ity of 14 The Square, Grant­own-on-Spey, PH26 3HG (the ​“Park Authority”).
• We acknow­ledge and agree that we are author­ised to use the Charter Brand only in accord­ance with the Charter, these Con­di­tions of Use, and the Cairngorms Nation­al Park brand guidelines (as made avail­able by the Park Author­ity from time to time) (the ​“Brand Guidelines”). The Brand Guidelines are provided to busi­nesses approved to use the Charter Brand as part of the Park Author­ity brand wel­come pack. We acknow­ledge and agree that the Brand Guidelines may be sub­ject to change from time to time and we shall com­ply with any such applic­able changes when they are com­mu­nic­ated to us.
• We acknow­ledge and agree that as long as we com­ply with the Charter, these Con­di­tions of Use, and the Brand Guidelines, we are per­mit­ted to use the Charter Brand on (i) our web­site; (ii) on social media; (iii) on phys­ic­al pro­mo­tion­al mater­i­als such as leaf­lets, pro­mo­tion­al pub­lic­a­tions and pop-up ban­ners; and (iv) as part of our build­ing sig­nage and or as a win­dow sticker.
• We acknow­ledge and agree that these Con­di­tions of Use do not per­mit us to use the Charter Brand on mer­chand­ise or goods (wheth­er provided for sale or free of charge), product labelling or on any uni­forms or oth­er work clothes.
• We under­stand and agree that if we wish to use the Charter Brand on any item or for any pur­pose that is not per­mit­ted by the Charter, these Con­di­tions of Use, and the Brand Guidelines, we must obtain the Park Authority’s pri­or writ­ten permission.
• We acknow­ledge and agree that all rights we may have to use any brand­ing and or sim­il­ar mater­i­als (“Leg­acy Brand­ing”) sup­plied to us by or on behalf of the Park Author­ity before the date on which we sign the Charter shall cease and be ter­min­ated on the date on which we sign the Charter and, unless otherwise

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expressly agreed in writ­ing by the Park Author­ity, we shall cease all use of all Leg­acy Brand­ing, with­in three months of the date on which we sign the Charter.

• We are gran­ted no right by the Park Author­ity to allow oth­er people to use the Charter Brand, and we under­take not to grant or pur­port or attempt to grant oth­er people the right to use the Charter Brand.
• We acknow­ledge the right to use the Charter Brand is lim­ited to use in rela­tion to products and ser­vices pro­duced and or provided in the Cairngorms Nation­al Park and which com­ply with the Charter, these Con­di­tions of Use, and the Brand Guidelines.
• We are gran­ted no right to use the Charter Brand upon the body of any product, such as cloth­ing, mugs or toys except where the rel­ev­ant products have been sup­plied to us by the Park Authority.
• We acknow­ledge the Charter Brand must be used only in con­junc­tion with our own brand and not in any way that makes the Charter Brand the prom­in­ent or defin­ing fea­ture of any item or material.
• We shall not use all or any part of the Charter Brand in isol­a­tion or in any oth­er way that, in the Park Authority’s opin­ion, rep­res­ents or appears to indic­ate that the Charter Brand is our trade mark or brand, or that the products or ser­vices that we sell are the products or ser­vices of the Nation­al Park or Park Author­ity, and / or that we are the Nation­al Park or Park Authority.
• We will not do any­thing to weak­en, dam­age or devalue the Charter Brand or which is likely to bring the Park Author­ity into dis­rep­ute. Examples of this would include cre­at­ing a logo which is con­fus­ingly sim­il­ar to the Charter Brand and / or using the Charter Brand (or any logo that is con­fus­ingly sim­il­ar to it) in a con­text which may be obscene, offens­ive, blas­phem­ous, illeg­al, defam­at­ory, fraud­u­lent or affil­i­ated to a polit­ic­al or reli­gious viewpoint.
• We will allow the Park Author­ity to invest­ig­ate our use of the Charter Brand on request and will, at our own expense, make any changes regard­ing our use of the Charter Brand which the Park Author­ity require. We will provide any inform­a­tion the Park Author­ity request in rela­tion to any investigation.

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• We agree that we have no rights to the Charter Brand oth­er than as gran­ted in the Charter and or these Con­di­tions of Use.
• We agree not to edit, crop, modi­fy or amend the Charter Brand.
• We will not apply to register or oth­er­wise seek to acquire any rights in rela­tion to the Charter Brand in any jurisdiction.
• We acknow­ledge that no fail­ure, delay or omis­sion by either party in exer­cising any right, power or rem­edy provided by law or under the Charter and or these Con­di­tions of Use shall oper­ate as a waiver of that right, power or rem­edy, nor shall it pre­clude or restrict any future exer­cise of that or any oth­er right or remedy.
• We acknow­ledge that the Park Author­ity may at its sole dis­cre­tion with­draw our right to use the Charter Brand at any time, whereupon we agree and under­take that, unless oth­er­wise expressly agreed in writ­ing by the Park Author­ity, we shall imme­di­ately cease all use of the Charter Brand. We also acknow­ledge that our right to use the Charter Brand shall auto­mat­ic­ally cease, if we cease to carry on our busi­ness in Cairngorms Nation­al Park. On the occur­rence of either event we will promptly cease all use of the Charter Brand.
• We acknow­ledge and agree that noth­ing in the Charter or these Con­di­tions of Use con­sti­tutes, or shall be deemed to con­sti­tute, a part­ner­ship with the Park Author­ity or make us an agent of the Park Authority.
• We acknow­ledge that rights to use the Charter Brand are being provided on a roy­alty-free, ​“as-is” basis and that the Park Author­ity makes no guar­an­tee in respect of and accepts no liab­il­ity in respect of (so far as is per­miss­ible by law) the use of the Charter Brand (includ­ing any non-infringe­ment of third party brands).
• We indem­ni­fy and will keep indem­ni­fied the Park Author­ity against any loss, cost, expense, dam­age or oth­er liab­il­ity if we breach the Charter, the Brand Guidelines and or these Con­di­tions of Use.
• We will promptly noti­fy the Park Author­ity of any actu­al, sus­pec­ted or threatened mis­use of the Charter Brand or any claim that use of the Charter Brand infringes the rights of any third party. The Park Author­ity will have

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exclus­ive con­trol of any leg­al pro­ceed­ings relat­ing to such mat­ters, and we will provide all assist­ance the Park Author­ity require in rela­tion thereto.

• We acknow­ledge and agree that the attached Charter, these Con­di­tions of Use and the Brand Guidelines con­sti­tute the entire agree­ment relat­ing to our right to use the Charter Brand.
• These Con­di­tions of Use, the Brand Guidelines and the attached Charter shall be gov­erned and con­strued in accord­ance with Scot­tish law and we hereby irre­voc­ably sub­mit to the exclus­ive jur­is­dic­tion of the Scot­tish courts.

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