Cairngorms National Park Visitor Survey 2014-2015

This document contains a summary of the Cairngorms National Park visitor survey which was conducted in 2014-15. This survey of 2,553 visitors, included face-to-face interviews, quantitative research, and provides information about visitor profiles, visiting behaviour, and visitor experience. The survey found that most visitors were from Scotland, were repeat visitors, and were visiting with partners or family and most visitors stayed at self-catering accommodation with many booking accommodations through the internet and are aware that they are in a national park due to signage. It also indicated that the main reasons for visiting were the beautiful scenery and peacefulness of the area, with activities including sightseeing, walking, and visiting attractions and, in general, facilities were highly rated, that visitor satisfaction was high and were likely to return in the future and overnight visitors spent the most money.