Domestic Market Insights and VS response 1 May 2020

This document contains a webinar presentation from VisitScotland, dated 28 April 2020, focusing on the domestic market, called DLP. It covers the impact of COVID-19 on tourism, and the response and recovery phases planned by VisitScotland which is supporting local businesses. The presentation analyses visitor numbers, top regions, and the motivations of visitors from Great Britain (GB) and Scotland, and discusses the importance of targeting families and adapting to changing consumer and media behaviors. It outlines how VisitScotland is using storytelling, marketing, and virtual platforms to keep Scotland in the minds of potential visitors and support the tourism industry and details available support and resources for Scottish tourism businesses.