Performance Paper 3 - Communications and Engagement update

This document contains an update from the Cairngorms National Park Authority's Communications and Engagement team, highlighting their busy activities and future plans. They've seen great success with the fire byelaws campaign, reaching nearly 1.5 million people and boosting social media engagement significantly. Key achievements include improving their website with a new Gaelic section, gaining widespread media coverage, engaging with over 100 local businesses, and running successful citizen science initiatives. Looking ahead, the team plans to finalize the C2030 Communities Fund, prepare for the UK National Parks Conference, and continue promoting the fire byelaws. They are also actively managing communication risks, such as tackling misinformation campaigns, addressing public concerns about beaver reintroductions, and clearly communicating about wildlife protection efforts.