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Cairngorms Tourism Partnership - July 2020

Meeting details

Date:

Cairngorms Tourism Emergency Response Group - Via Video-Conference

Cairngorms Tourism Emergency Response Group
20th July 2020, 11am. 

Present: Janet, Geva, Murray, Pete, Mark, Chris T, Chris F, Laurie, Audrey Michie

Apologies: Grant, Heather, Alistair, Rhona, Colin

1.Welcome and introductions

 

Janet welcomed Audrey Michie who attended on behalf of Alistair Reid form Aberdeenshire Council

2.RESPOND

Brief updates on new key issues from DMOs, VisitScotland and Business Support agencies

 VisitAberdeenshire – Plans re developing with Highland Games Association in Braemar, and indeed the wider Games’ network, to host a behind-closed-doors event at the Braemar arena at the end of August. Main outcome is to be promotion of the Cairngorms with VisitAberdeeshire – not green lighted yet – CF will send a brief summary round to the group of what it may turn in to.

Moray Speyside Tourism – have had ongoing issues at Board level, things came to a head which led to 7 Directors resigning. The company now in a good place and have achieved more in 3 weeks than in they did in 5 months.

VisitScotland – £3million campaign launched which has had good engagement ramping up the OTA moving from Scotland to the whole of the UK. VS is seeing much stronger interest from overseas, than thought would happen.

iCentres – phased reopening programme, all opening up over next couple of weeks. Aviemore plus 4 others opening today, with another set to open next week. Calls for Deeside centres to open ASAP.

3.RESET

Overview of consumer insights and other research

 

4.RESTART

Visitor Management Issues – CNPA

provision of visitor facilities

camping & campervans

Business re-opening situation and issues – DMOs

 

Communications Framework phase 3 messages – CNPA / CBP

Outdoor retailer access communications project

5.RECOVER

CNPA Green Recovery Plan

HIE adventure tourism project

6.Any Other Updates

Nothing to report

7.Date of next meeting

Monday 3rd August at 11am

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