Cairngorms National Park Visitor Survey 2014-2015 Summary Report

This document contains facts and figures from a 2014/15 visitor survey in Cairngorms National Park. The survey found that 90% of visitors had positive expectations prior to visiting, and 93% had a positive experience once in the park, giving an average visitor score of 8.8 out of 10. Most visitors loved the park (96%) and would recommend it (98%). The top reasons for visiting were landscape and scenery (35%), walking (18%), and quiet and relaxation (17%). Over half of visitors (51%) felt nothing could be improved, but some suggested longer opening times, cheaper attractions, and better wifi. Most visitors travelled by car or motorhome (90%) and stayed in hotels/motels (25%) or self-catering accommodation (32%).