Performance Paper 5 - Comms update - March 2026

This document contains an update on the Cairngorms National Park Authority's communications and engagement activities from November 2025 to March 2026, including key priorities for the next quarter and a strategic risk register. The Authority observed good social media engagement, despite staff capacity challenges, alongside the rollout of new website features and content. A significant focus was the development and extensive launch plan for the 'Protect our National Park. No flame. No spark' wildfire byelaw campaign, which involves diverse community engagement and influencer partnerships. Efforts also included recruiting for the Cairngorms 2030 (C2030) Communities Fund panel, hosting various roadshow events, and cultural heritage initiatives. Upcoming priorities for the next three months will focus on the fire byelaw campaign, C2030 fund decisions, cultural heritage, and nature news. The report also details potential risks, such as disinformation and beaver reintroduction challenges, along with their proposed mitigation strategies.