Visitor survey results 2024 - 2025

This document contains a findings report from a visitor survey conducted by MEL Research for the Cairngorms National Park Authority between May 2024 and April 2025. The survey aims to understand visitor demographics, experiences, and satisfaction levels within the National Park, which is the UK's largest national park. Data was collected via face-to-face interviews and, for a trial, an online survey, although the online data wasn't included in the report due to concerns over its representativeness. Key objectives include monitoring visitor profile changes, understanding accommodation and travel experiences, and identifying variations among visitor subgroups. The report highlights visitor origins, motivations, activities undertaken, transportation methods, and opinions on park facilities, with most visitors being highly satisfied with their experience.