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Visitors value national park status

Forest scene with a countryside ranger in the centre of the picture pointing directions out for a family.

Visitors value national park status

The latest visitor survey (2024-25), commissioned by the Park Authority and conducted by M.E.L Research, found that three-quarters of visitors considered national park status important when researching holiday destinations. They were asked a range of questions about their stay, including the length of the visit and the type of accommodation they chose. We’ve put together some of the highlights here, but you can click here to see the full report

Visitor satisfaction high

Overall satisfaction levels are at their highest ever, with 96% rating their visit at least 8/10 and 43% rating it 10/10.

Rachel ​Keenan

National Park status

There was a considerable rise in the number of people who said that national park status was an important consideration in deciding where to visit, with around three-quarters (73%) agreeing with this statement compared with 56% in 2019-20 and 37% in 2014-15.

Hector Bryden

Loving nature

The top reason for visiting was “to experience the beauty of nature” (61%), highlighting the draw of the natural environment of the National Park.

Rachel Keenan

Repeat visitors

There is a strong connection with repeat guests, with a fifth (20%) reporting that they have visited the area more than 20 times in the past five years.

Lesley ​Bloomer

Shorter stays

There was a trend towards shorter stays, with 42% of visitors opting for short breaks (compared to 38% in 2019-20). 22% of visitors stayed for five or more nights (compared with 26% in 2019-20).

James Stevens

Hotels most popular

Hotels / motels were the most popular accommodation (30%), particularly with first-time and short-stay visitors, followed by self-catering options (25%), which were most popular with repeat guests.

Mark ​Craig

Increased informal parking

Informal overnight parking in motorhomes increased from 3% in 2019-20 to 7% in this survey, while there was also a modest rise in those paying for a designated site (from 8% in 2019-20 to 10%).

Liam ​Anderstrem
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