190329CNPABdPaper4Annex1C&EDigitalOverview2018

This document contains a summary of the Cairngorms National Park Authority's (Park Authority's) digital performance in 2018. The Park Authority's website was visited 197,506 times and had 174,431 users. The top pages viewed were the homepage, discover and explore and things to do pages. The Park Authority had 33,072 social media followers, with a combined reach of 3,914,261, 125,885 Facebook engagements and 47,365 Twitter engagements. Facebook made up 48.26% of followers, Twitter 46.69% and Instagram 5.05%. The number of followers and engagements increased on all platforms except for Cairngorms Nature, where engagement decreased by 58%.