Links and Resources
Read on to see why we believe Gaelic is worth implementing in your business, and see some links to further resources.
Growing Interest
Marketing your business with Gaelic will make it more appealing to new visitors and customers – why not show them some Highland hospitality whilst welcoming them in the Gàidhealtachd (the Highlands)?
The interest in Gaelic is growing. Recent films and TV series (Outlander or Outlaw King) have further fuelled the recent touristry boom in Scotland. Outlander is using Gaelic very successfully in their marketing. Fans of these series want to find more about Scotland’s history, languages and place names.
In June 2019 the Celtic Media Festival will be coming to Aviemore, creating another exciting opportunity.People will come to the festival from all over the UK and beyond, creating a unique opportunity to expand your market.
Place Names
Helping your visitors and customers understand the Gaelic landscape will enrich their overall understanding of Scotland’s natural heritage
Writers like Robert MacFarlane have said that we need local place names and native terminology in order to reconnect with the landscape.
Most visitors come to the Cairngorms National Park in order to sightsee, walk, and visit some of the local tourist attractions. Many of these tourist attractions feature Gaelic history, language and interpretation already, such as the Highland Folk Museum. However natural attractions, such as mountains or lochs, may not have any interpretation plaques available.
This is where you can step in by providing your visitors with information they may not get from looking only at a map! The Gaelic Place Names leaflet is one of the CNPA’s most popular leaflets, reflecting people’s interest in understanding the meanings behind their favourite hills and paths.
Our beginners guide to the Gaelic language includes interactive links to two online video lessons, audio clips with pronunciation guides, and a database of place names terms to help you on your next outing into the wild.
Resources
- VisitScotland’s introduction to Gaelic
- VisitScotland’s Gaelic Tourism Strategy for Scotland 2018-2023
- Wild Plant Foraging Guide in Gaelic
- The history of your favourite Cairngorms path
- Learn Gaelic for free online with Beag air Bheag
- Am Baile website – searchable database of old photos from the Highlands
- SNH’s bilingual leaflet about the Dell Wood in Abernethy
- Interview with the late Adam Watson linking Gaelic and natural heritage in the Cairngorms
Events
- Any Gaelic-themed events on? Check here!
- Any cèilidhs or traditional music sessions on? Check here!
- Want to attend some Gaelic classes? Check here if there’s any near you!
- Interested in learning about traditional Gaelic music and song? Contact Fèis Spè!
Sources
- Cairngorms National Park Authority Gaelic Language Plan 2018-2022
- Gaelic in Interpretation Resource by Bòrd na Gàidhlig
- Ar Stòras Gàidhlig – Gaelic Research by Highlands and Islands Enterprise
With thanks to Bòrd na Gàidhlig for their funding support
for the production of the Gaelic as an Asset online toolkit.
Le taing do Bhòrd na Gàidhlig airson toirt seachad taic-maoineachaidh
a thaobh cruthachadh an inneal air-loidhne ‘Gàidhlig mar Mhaoin’.