Issue 9: Economic Development
David Gowans
ISSUES
- Achieving consistent ‘buy-in’ to the National Park brand across the National Park;
- Promoting the National Park and surrounding regional destinations, eg Aberdeenshire and Inverness & Loch Ness, to their mutual benefit;
- Limited public transport;
- Increasing pressure on infrastructure including roads, rail, housing, business premises;
- Comparatively poor broadband and mobile reception in the remoter areas of the National Park;
- A lack of Further and Higher Education opportunities;
- Attracting investment for key infrastructure projects; and
- A continued heavy reliance on low-wage tourism sector.
Angus Findlay
Economic Impact of Tourism
TARGETS PREFERRED DIRECTION
- Deliver the Cairngorms National Park Economic Strategy’s
(2015-2018) priorities for:- Tourism: consolidating and enhancing the strong brand of the National Park throughout the visitor journey; creating a more valuable, resilient year round tourism economy with increased profitability and local prosperity
- Forestry: supporting a more valuable and resilient forestry sector with increased profitability and local prosperity
- Food and Drink: encouraging a growing food and drink sector locally and with new markets
- Energy and Renewables: encouraging businesses to use less energy, reduce costs, and generate income from renewable energy;
- A growing business sector with increasing employment;
- Improving and increasing Further and Higher Education opportunities within the National Park to support key sectors;
- Increased investment in businesses and infrastructure to make better connections to the natural capital (the natural assets and
special qualities) of the National Park; - Improve physical infrastructure and digital connectivity in the National Park to support a growing economy; and
- Developing a better understanding of current and future economic trends and opportunities.
Strategic Projects and super-fast broadband provision in the Cairngorms National Park
MECHANISMS FOR DELIVERY
- Cairngorms Business Partnership – providing business leadership and promoting collaboration
- Cairngorms Economic Forum and Strategy Business Support Group
- Cairngorms Local Action Group
- Cairngorms Tourism Partnership
- Cairngorms Nature Strategy Group
- Digital Cairngorms Steering Group
- Cairngorms Community Broadband Project
Anke Addy
ISSUE 9 | KEY QUESTIONS
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How can the National Park tourism sector be strengthened?
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How can businesses be better connected with the natural environment for economic benefit?
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What more can be done to diversify the National Park’s economy beyond tourism?
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Have the right key infrastructure priorities been identified, or are there others that should be included?
Explore the other big issues
Issue 1 - Landscape Scale Conservation
Issue 1 - Landscape Scale Conservation
Issue 2 - Deer and Moorland Management
Issue 2 - Deer and Moorland Management
Issue 3 - Flood Management
Issue 3 - Flood Management